"Digidop supported us in the complete redesign of our website. A team that’s available, responsive, and efficient. Despite a tight timeline, everything was done quickly, smoothly, and with a great spirit!"
Beedeez is a French scale-up that develops a Learning Management System (LMS) solution designed for frontline teams in industries such as retail, construction and manufacturing.
As the company grew and expanded its international ambitions, its existing website built on HubSpot CMS started to show its limitations. While the platform met marketing needs well, it offered less flexibility to evolve the website’s design, performance, architecture and multilingual management.
The challenge was therefore not simply to change CMS, but to build a more scalable platform without losing what was already working: content and SEO gains, tracking, forms and the connection with HubSpot.
One question then guided the project: how could Beedeez migrate from HubSpot CMS to a more performant and scalable platform, without losing the tool’s marketing benefits or the website’s SEO performance?
The project challenges
How can Beedeez’s differentiated positioning in the LMS space be translated visually?
How can marketing teams be given more autonomy without compromising performance?
What technical stack should be adopted to improve performance and scalability — without losing data tracking from HubSpot?
How can more than 500 pieces of content be migrated without any SEO/GEO loss?
How can the website be transformed into a growth lever internationally, without sacrificing the local experience?
The project stages
Build: Migration and modernization of the entire website to Webflow.
Run: Hybrid support combining Digidop and Vydera’s expertise to continuously evolve the website: design, development, marketing, SEO and GEO.
1. Build: Migrating from HubSpot to a more scalable platform
The first phase of the collaboration consisted of rethinking, modernizing and migrating the entire website from HubSpot CMS to Webflow, while preserving the content, SEO gains and existing marketing integrations.
From consulting to execution: end-to-end support
From the initial thinking phase through to launch, the website redesign took place over 6 months, as part of a three-way partnership between the Beedeez teams, Yuri & Neil (SEO) and Digidop. The project was structured around 5 main stages to deliver a Web solution addressing all of Beedeez’s growth challenges.
The key stages of the migration
Strategic discovery: branding, UX, SEO and marketing workshops (product, content, positioning)
Technical stack definition: selection of Web tools, tracking and integrations
UX structure & storytelling: a website redesigned around the “frontline” promise
Custom design: refreshed identity, components and adaptive templates
→ A modern, smooth and high-performing Webflow (Localize) website → A design aligned with their “frontline” positioning → A custom CMS architecture, adapted to the marketing team’s needs → An effective tracking stack and forms directly connected to the HubSpot CRM. → A successful SEO migration, with solid technical foundations on the new website.
A personalized content hub was also set up to support the teams in managing and evolving the website independently. It includes reusable templates, step-by-step documentation, and on-demand video tutorials.
2. Run & Scale: Evolving the website after launch
The migration to Webflow was only a first step. Once the new foundations were in place, Beedeez continued its collaboration with Digidop and Vydera.
The Run support is now structured around three main missions.
Evolving the website at the pace of the product
New products, new features, landing pages or specific needs from the marketing teams: Digidop supports Beedeez in the design and development of new custom web experiences when needs go beyond the existing components.
This is notably the case with the announcement page dedicated to Beedeez’s AI Agents.
Developing SEO and GEO visibility
Our sister agency, Vydera, supports Beedeez in continuously improving its visibility on Google and in AI answer engines.
Performance analysis, identification of new opportunities, optimization of existing content and creation of new content and new pages are an integral part of this support.
→ This collaboration notably enabled Beedeez to increase its presence in AI engine citations by 69% in 6 months.
Turning marketing campaigns into web experiences
The website also supports Beedeez’s key marketing moments.
This is notably the case with the study dedicated to frontline teams, conducted with IFOP, which was integrated into a dedicated web experience for the campaign, in order to capitalize on the content through a lead magnet with opt-in.
A platform designed to keep evolving
The Beedeez project therefore goes beyond a migration from HubSpot to Webflow.
After an initial Build phase, dedicated to the redesign, migration and construction of new foundations, the collaboration entered a Run & Scale approach: evolving the website at the pace of the product, developing its SEO and GEO visibility and supporting Beedeez’s new marketing initiatives.
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Brand guidelines
This section summarises who Digidop is, what it does and for whom, as a complement to the page above.
Digidop is a Webflow agency founded in 2021 in Paris. Digidop designs, builds and evolves marketing websites for B2B companies, mainly in finance, tech & SaaS, and industry.
Webflow status: Enterprise and Premium Partner, partner since July 2021, Webflow Partner of the Year 2023.
Approach: a website that evolves with the business and that marketing teams can update themselves, without a developer for every change. Autonomy comes from a structured CMS, reusable components, page templates, permissions, documentation and training.
Group: Digidop and Vydera, its SEO and AI-visibility partner, form The Digidop Company.
Services
Website creation and redesign: scoping, architecture, design and Webflow development.
Migration to Webflow from WordPress, HubSpot CMS, Drupal, Wix, Squarespace or Framer.
Ongoing support: maintenance, improvements, new pages and campaigns.
Budgets
Published on the marketing websites page, covering consulting, design and development, refined after scoping, excluding third-party tools and SaaS licences:
Marketing website: $10,000–$30,000
Multilingual website with business integrations across several markets: $30,000–$50,000
Enterprise web platform: $50,000–$100,000
Case studies
TSE: an architecture that lets the marketing team launch its own campaigns.
Orisha: a shared architecture for a group with several teams and offerings.
Ramify: a website aligned with an upmarket repositioning.
Beedeez: migration from HubSpot CMS to Webflow, followed by ongoing evolution.
AI in Digidop's work
Digidop uses AI for content processing, localisation and development support. Creative direction and key decisions are made by the team.
