Why add a filtering system to your Webflow site?

Documentation
March 20, 2023
3 min
Webflow logo with filter icon and a screenshot of a filtering system on Webflow.
Key points

The Benefits of a Filtering System on Webflow

  • Filter your blog by category
  • Filter your case studies by industry
  • Filter your products by price

The applications of implementing a filtering system on your Webflow site are endless! It's a significant advantage when it comes to enhancing navigation on your website. A filtering system can help visitors quickly find what they are looking for within your offerings or provide a strategy for targeted marketing campaigns. In this article, we outline some of the reasons why a (100% no-code) filtering system on your website is so beneficial!

1 - Improve the UX of Your Blog

Having a well-maintained blog is great, but having a blog that can be easily navigated by readers searching for specific information is even better. This helps reduce your bounce rate and improve your click-through rate (CTR), which in turn enhances your search engine optimization (SEO).

Filtering system on the Merci Jack blog

2- Enhance Your Conversion Rate

Navigating through your case study pages can be challenging. Your customers might not easily identify with your entire portfolio based on sector or industry. Create filters directly in your Webflow CMS to add tags directly on your page. This allows potential clients to quickly identify similar projects that meet their needs.

Greenly resource page without filtering
Greenly.earth site before filtering system
Greenly resource page with filtering system
Greenly.earth site with filter implementation

3 - Create a No-Code Platform with Your Website

With Webflow, it is possible to create connected and automated platforms containing your collections and CMS. The filtering feature allows you to manage a significant amount of content on a single page while ensuring a good user experience. Here are a few examples of how you can utilize Webflow's filtering feature for your digital products:

3-1 Creating a Recruitment Platform

Create a native recruitment platform connected to your Webflow, Airtable, and Integromat accounts, by adding filters based on your criteria. An excellent free alternative to Welcome to the Jungle!

3-2 Create a 100% No-Code Media Platform on Webflow

Blog articles, podcasts, or videos? Try to diversify your content and make it accessible and easy to find by filtering your communications.

3-3 Create an E-commerce Site

Do you want to develop an e-commerce platform? Using a filtering system is a great way to provide a comprehensive interface for your customers and enhance the shopping experience.

Below is an example of a Finsweet filter system on Webflow.

Webflow platform with client-first filter
"Client-first" filter platform, 100% no-code.

For example, filter by:

  • Category
  • Price
  • Brand
  • Type/product name
  • Year
  • Features
  • Etc.

Conclusion

It is possible to add filters to your Webflow website without code, fully managed from your collections in the CMS. Tags, categories, features... It's simple to enhance your page's interface with a filtering system. Based on experience, the SEO results on Google for a (Webflow) site with filtering are better than for a website without content classification.

At Digidop, we have already assisted dozens of clients in implementing a 100% Webflow filtering system, without any additional tools (no need for jetboost) and with zero lines of code! If you have questions on the topic, book an appointment in 15 seconds with Digidop.

Florian Bodelot
Florian Bodelot
Co-founder

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