The Company
TSE is a pioneering company in the field of solar energy in France. Their mission is to produce clean, sustainable, and accessible energy through innovative photovoltaic solutions. As a leader in the renewable energy sector, TSE sought to modernize their online presence to better reflect their expertise and attract new clients.
- Sector: Energy
- Size: SME
- Initial Website: Wordpress
The Challenge
Before collaborating with Digidop, TSE faced several challenges:
- An outdated design that no longer matched TSE's graphic identity.
- Complex navigation that hindered user experience and made it difficult to understand their energy solutions.
- Low online visibility due to a site that was not optimized for organic search (SEO).
- Poor conversion rates, with visitors failing to turn into leads or clients.
- A lack of autonomy for the marketing teams, which had to constantly rely on developers to meet their content update and creation needs.
The Solution
To address these challenges, Digidop implemented a multi-step strategy:
Analysis and Design
- Comprehensive audit of the existing site to identify areas for improvement in design, UX/UI, and performance.
- Workshops to determine the business challenges and opportunities that would guide the project's next steps.
- Design mockups on Figma, closely collaborating with TSE to ensure every aspect of the site reflects their brand image and objectives.
Development
- Site development on Webflow, ensuring seamless integration and a responsive website across all devices.
- Creation of a library of micro and macro components, allowing marketing teams to autonomously create new pages.
- Design of a content management system (CMS) on Webflow, providing marketing teams with great flexibility to manage and update content without requiring development skills.
- SEO optimization, including semantic markup practices, loading time optimization, the creation of a redirection plan, and more.
- Integration of API connections to link the Webflow site with TSE's internal tools, including their ERP and CRM Odoo, as well as the recruitment tool Taleez, ensuring efficient data synchronization.
Testing and Launch
- User interface and accessibility testing to verify alignment with mockups and ensure an optimal user experience.
- Technical SEO & integration testing to ensure page performance and verify the proper functioning of workflows with other tools (Odoo, Taleez)
- Website launch with post-launch monitoring for ongoing adjustments and optimizations.
The Results
- Autonomy for the marketing teams, who can now update the website content and launch new campaigns without depending on developers.
- Positive feedback from TSE's clients and partners, highlighting the clarity and modernity of the new website.
- Web traffic: data coming soon ...
- Conversion rate : data coming soon ...
Testimonial
“Great responsiveness, competitive deadlines, and impeccable project management structure. A big thank you!” – TSE
