Why investing in natural SEO is an advantage for your company's website
Why invest in natural SEO? What are the benefits of natural SEO?
Have you ever pondered these questions?
If not, you should. With effective natural SEO, you can increase the number of people clicking on your links in Google’s organic results, and consequently, boost the number of visitors to your website, blog, or e-commerce site.
1 - What is natural SEO (different from SEA)?
Let's first clarify the difference between SEO and SEA. SEO stands for "search engine optimization" and is free. SEA stands for "search engine advertising" and is also known as paid advertising on Google. You can identify paid traffic in search engine results as it is marked with the word "ad" in bold.
At Digidop, search engine optimization is the process of getting a website to appear in the top results that Google displays when a user enters a specific query. Let’s illustrate this with an example: you are looking for a new bed. You might type something like "best bed." All the companies that show up on the first pages following your search will have significantly better SEO than those that don’t appear on the first page, and they will likely convert better as a result.
Now that you understand the difference between SEO (organic optimization) and SEA (advertising), let’s dive into the main topic: why invest in a natural SEO strategy?
2 - The long-term benefits of natural SEO for your business
2.1 A long-term marketing strategy with excellent ROI
If you are involved in SEA or are already aware of its costs, you know that online advertising can be expensive. The web is a competitive marketplace, and Google is well aware of this.
On the other hand, once your site is set up for targeted keyword optimization, you won’t have to pay for clicks anymore; it's actually the reverse. Every time someone clicks on your site, it boosts its authority and over time increases its chances of appearing in Google rankings for more keywords. Therefore, it is an excellent way to acquire free, organic traffic from loyal visitors or fans who will return in the long term.
2.2 Responding to the search of potential future clients
The best way to meet a need is to position yourself in response to searches or issues your business addresses, as today search engines are primarily used to answer questions users are asking.
2.3 The best way to build trust in your business
Search engines send a strong signal about your business to your customers or prospects. Appearing on the first pages of search results conveys authority and sends a clear message: you are an expert, and your clients or prospects can trust you.
2.4 Visibility for your brand or website
SEO will enhance your business's visibility on the internet. Whether you are a craftsman, a retail store, or an online point of sale seeking local or national placement, SEO will allow you to attract more traffic, and therefore more potential customers.
2.5 A better conversion rate with inbound vs. outbound prospecting
What a pleasure it is to invest in inbound marketing methodologies. Unlike outbound marketing, you aren't trying to impose yourself on the busy days of your prospects with spammy, self-serving communications. Inbound focuses on attracting internet users to your website or brand. Outbound can often feel aggressive or intrusive, while inbound is about being welcoming, helpful, and finding ways to genuinely connect with people’s needs that match yours. This strategy increases your conversion rate and gives you a competitive edge over other businesses.
3 - Optimization strategies for natural SEO.
Optimizing your website with SEO is a real process, which is why it is a medium to long-term strategy. In this article, we will focus on three strategic actions that will enhance your placement performance. Your keywords will make you visible within weeks/months.
3.1 SEO audit of your pages and website
Navigating without a plan is not ideal. Conduct a comprehensive SEO audit of your website to determine your current position and identify areas for improvement. You can easily do this with many free online tools that offer this service, such as Ryte, Semrush, Lighthouse...
Thanks to their rapid algorithms, you will quickly be able to see all the steps to take in your Google SEO strategy. Moreover, most of them explain the reasoning behind their recommendations to better understand your overall ranking and why.
3.2 Technical compliance and markup adjustments
Before you embark on developing your SEO strategy, it's wise to establish a solid technical foundation so that Google can fully understand your business activities. This investment involves aligning your entire website with SEO best practices, but it is truly the smartest thing to do before beginning to develop more detailed strategies for achieving good keyword rankings.
There are two solutions for this:
· Consulting an agency that specializes in SEO and technical compliance
· Carefully following the recommendations from the audits you have conducted
3.3 Content strategy: web writing, writing for SEO
Your website is online and meets the expectations of search engines. It’s time now to delve into the core of an SEO strategy in 2021: content.
Web SEO is an intelligent and conscious combination of keywords, writing, and elements within a page. The best way to achieve a good ranking in search engines is to understand how search engine optimization works, how to write engaging content that provides solutions for your readers, and how to optimize your page for search engines using CSS styles. All this information, combined with excellent writing, can create a positive experience for your readers, with the ultimate goal of increasing traffic and conversions.
Conclusion: You cannot expect to achieve a good ranking in search engines if your content is not relevant.
4 - Some good tips for improving natural SEO.
Businesses know that natural SEO can be a powerful tool for generating new business opportunities. However, for small enterprises seeking to get their name on the first page of search results, it can be challenging to know where to start. Here are a few tips to help you plan your natural SEO strategy.
4.1 Optimizing your blog for Google
The first thing to do is to check the proper structure of your post titles because blogging is great, but making it Google-friendly is even better.
Respect the hierarchy (see photo) and avoid skipping between headings.
4.2 A guide to successful low-cost natural SEO
With the ongoing demand for content for your SEO ranking, you will find numerous articles on the topic of SEO (like the one you are currently reading). These articles enable you to gain extensive knowledge that you can apply to your own case to improve your website’s SEO.
4.3 Choosing an agency that supports and advises you comprehensively
Hello, that’s us. There are many agencies that specialize in web content creation or the implementation of SEO strategies. For instance, at Digidop, one of the focuses is creating quality content for our clients' websites. Our goal is to enhance the ranking of your business in search engines and help it achieve the top positions that all companies aspire to.
4.4 Exploring training (free or paid)
· Free training? YouTube is your best friend.
· Paid training? You have plenty of options. Agencies often offer such courses.
Conclusion: You have seen how natural SEO can help generate qualified traffic to your website.
· An SEO strategy is less expensive than SEA
· A strategy that adds long-term value to your domain name
· A consistent and regular source of qualified traffic
· It’s a long-term effort to maintain top positions
The best quality-price solution in the long run for generating qualified and recurring traffic. Try implementing SEO on your site, and you will be pleasantly surprised by the results!
