Context
- Industry : Banking
- Country : Switzerland
- Company type : Brokerage firm
- Tools used : Figma, Webflow, custom Javascript code
Who is Credial?
New to the demanding and saturated private credit market in Switzerland, Credial aims to stand out with an approach centered on trust, reliability, and stability. In this context, Credial seeks to establish robust foundations for its brand identity and to offer an innovative solution to simplify the credit application process.
Project Challenges with Digidop
- Emerging Credial in a saturated market : As a new player in the credit brokerage market, the primary challenge of the project is to position the Credial brand within this highly competitive landscape.
- Increasing Credial's visibility on Google : Beyond brand positioning, a major challenge is to ensure Credial's visibility on search engines to reach its target audience.
- Generating leads : This is the main objective of the project — to convert website visitors into business opportunities for Credial.
- Enabling the team to autonomously evolve the website : The Credial team must be capable of easily updating its website, changing an image, adding a page, or publishing a blog post.
Strategy and Solutions
- Strong and distinctive new brand : To stand out in a saturated market, we created a visually compelling brand to enable Credial to differentiate itself and assert its core values: trust, reliability, and stability.
- Simplified credit application experience : To further distinguish Credial from other market players, significant attention was dedicated to the credit application process. Essential yet often perceived as complex, we completely reimagined this journey to provide a truly simple, enjoyable, and frustration-free experience.
- Lead-generating calculator : To enhance this redesigned journey, we developed a fully customized calculator. A unique solution tailored to Credial's specific needs, the calculator provides an immersive user experience, placing the client at the center of their financial journey. Even more importantly, it serves as a true conversion catalyst, turning leads into tangible business opportunities for Credial.
- Scalable CMS : To expand its offering, reach a broader audience, and generate more leads, we designed the entire site using the CMS from Webflow. This provides Credial with the freedom to shape its website according to its evolving needs, including the ability to create new pages easily and independently.
- Evolving SEO strategy : Finally, to position Credial in its market and ensure visibility to potential clients, we integrated all of this into a scalable SEO strategy. Every new page created independently is not only easy to integrate but also optimized for search engines. Each addition thus becomes an opportunity to enhance Credial's online presence by continually attracting a qualified flow of leads.
Result
- Strengthened brand image : The creation of a strong and distinctive brand leaves a lasting impression on Credial's image. The values of trust, reliability, and stability, visually embedded, enhance the positive perception of the brand among clients. Credial asserts itself as a trustworthy option in a saturated market, establishing solid foundations for future growth.
- Increased autonomy : Enabled by the scalable CMS and team training, Credial can expand its service offerings, create new pages, and adapt its website according to market developments, thus consolidating its position as an innovative and competitive credit broker in Switzerland.
- Search engine positioning : The evolving SEO strategy aims to place Credial prominently on search engines. Every content addition by the team will strengthen Credial's position, ensuring constant and enhanced visibility to its target clientele.
Client Testimonial
“Digidop is the partner we need for our site during its development phase and beyond. We maximize our chances of success by starting with an optimized version from the outset, which is fantastic. A real investment; thank you once again!”
Want to learn more? Discover our Webflow agency's offerings →
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