Masteris, a subsidiary of SNCF specializing in the maintenance and engineering of railway equipment, has entrusted the Digidop team with the management and optimization of its Webflow site. This existing site required a series of tasks to enhance user experience (UX), user interface (UI), web performance, and search engine optimization (SEO).
An Outsourced Technical Team
Our team frequently intervenes to ensure the maintenance and optimization of Masteris's Webflow site. We conduct various tasks throughout the year to guarantee a high-performing and up-to-date site, fixing bugs and optimizing content after publication.
The Missions of Our Personalized Support
Redesign of Pages
We undertook the redesign of several key pages to enhance their design and functionality:
- Urban Transport: Modernization of the page to better reflect the services offered.
- Event Page: Redesign for a more attractive presentation of events.
- Landing Page Template: Creation of optimized page templates for various marketing campaigns.
- “Masteris Experience” Page: This page has been completely redesigned to provide a better overview of Masteris's services and achievements.
Creation of a Training Area on the Site
We developed a dedicated training area, which includes:
- Training Catalog: Detailed presentation of available training courses.
- Courses Page: Description and registration for various training sessions, directly editable from the Webflow CMS.
Creation of Landing Pages for Trade Shows
We created specific pages for trade shows, such as:
- Innotrans 2024: A dedicated page to inform and attract visitors to the trade show where Masteris will be present.
Development of a Multi-Level Architecture
We developed a complex web architecture to present railway engineering services clearly and effectively.
Example of the page: Need for Railway Engineering
Technical and SEO Optimizations
- Webflow Technical Optimizations: Enhancements to the site's performance.
- SEO Optimizations: Implementation of SEO strategies to improve organic search rankings and attract more visitors.
- Bug Fixes
Strategic Support and Training
- Support on Strategic Page Planning: Advice and assistance in designing and organizing the pages.
- Webflow Training: Training sessions for the Masteris team to enable them to manage the site independently on a daily basis.
Thanks to our regular interventions and continuous optimizations, Masteris's Webflow site has become more efficient, visually appealing, and better indexed. Our efforts aim to maximize visitor engagement and strengthen Masteris's online presence, while ensuring effective maintenance and constant improvement of the site.
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