Redesigned web strategy for Monceau Langues Group after its merger & acquisition

  • +50
    pages
  • 5
    training languages
  • 3
    company in the group
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Web Project Monceau Languages
Industry
Year
2023
Services
Design
Development
Localization

Context

  • Industry: Training
  • Country: France
  • Type of company: Language training center for professionals
  • Tools used: Figma, Webflow

Project Challenges

  1. New web strategy: Following its recent mergers and acquisitions, Monceau Langues needed support to redefine the Group's web strategy. 
  2. Technology migration: The old Monceau Langues website was developed on WordPress, and the teams had identified several performance and security issues.
  3. A new artistic direction: During its merger and acquisition, the group worked on a new visual identity that we needed to adhere to.
  4. New offerings & new centers: New formats, new language training programs, new centers, the expansion of Monceau Langues necessitated restructuring.
  5. SEO Performance: Monceau Langues needed to strengthen its existing positions and pursue new ones. 
  6. Management autonomy: The client wanted to manage the site independently.

Strategy and Solutions

  1. Web Strategy: Redefinition of challenges and refinement of the web strategy through several design sprint workshops.
  2. Site map design: New site hierarchy with over 50 pages.
  3. UX optimization: A user experience designed for mobile devices.
  4. SEO collaboration: Coordination throughout the project with the SEO agency Eskimoz, and integration of technical recommendations.
  5. Migration from WordPress to Webflow: Numerous resources, especially those related to the blog, were migrated from the old CMS to Webflow. 
  6. Training and Autonomy: Training in the editor mode, designer, and Webflow CMS to ensure client autonomy.

Results

  • A site with over 50 pages
  • A coherent web strategy for the group and its brands
  • SEO Results: To be followed up in a few weeks...

Client Testimonial

"Full testimonial in progress..."

A big thank you to the Digidop team for the support throughout this project of redesigning the Monceau Langues website. The team understood our needs well, was very clear and precise regarding the process of producing such a site, which was perfectly followed. They implemented all the necessary tools to ensure that our collaboration was smooth and efficient, and were very responsive and quick. Lastly, they provided excellent advice, were proactive, and were great teachers in sharing their Webflow expertise so we could take over the site. It was very pleasant to work together, and the result is beautiful.

Julie Puechbroussou
Julie Puechbroussou
BtoB Marketing Director
Let's work together
  • Header of the Monceau Langues group website
  • Monceau Languages website in responsive mobile view
  • carroussel on the Monceau Langues site

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