Who is OWN ?
OWN is a pure player specialized in cybersecurity, renowned for its expertise and commitment to protecting businesses from digital threats. Their mission is to provide advanced and tailored security solutions to anticipate and identify the threats faced by companies. The company offers a comprehensive range of cyber services (outsourced CISO, security assessment, threat analysis, Managed SOC, incident response).
- Sector: Cybersecurity
- Size: SME
- Initial Site: Webflow
The challenges of this redesign project
OWN turned to Digidop for several reasons:
- Update the website design that was no longer aligned with the company’s graphic identity
- Facilitate navigation on the site
- Make the offerings clear and readable despite the complexity of the services
- Provide a website aimed at large accounts
- Highlight the numerous free resources offered by OWN
- Simplify site management in both languages (French and English)
How Digidop responded with a Design Development strategy
Here is the method we implemented to address these needs:
Ideation Workshops
Design Sprint
We organized Design Sprint sessions involving the OWN team and our design and development experts. These workshops facilitated the generation of innovative ideas, defined the project objectives, and created a clear roadmap for the website redesign.
Sitemap
Based on the results from the ideation workshops, we developed a detailed sitemap that outlined the structure and organization of the pages for the new website. This allowed us to visualize the information architecture and ensure intuitive navigation for users.
Artistic Direction
We defined an artistic direction that aligns with OWN’s visual identity, incorporating modern graphic elements and relevant aesthetic choices. This artistic direction guided the entire design and development process to ensure visual consistency and an immersive user experience.
Wireframing and User Journey Reflection
We created detailed wireframes for each page of the site, focusing on content organization, element layout, and optimal user journeys. These wireframes served as a foundation to visualize the site's structure and ergonomics before moving to the design phase.
Design Modernization through Mockups
Using the wireframes as a reference, we designed highly detailed and aesthetically refined mockups for each page of the site. We modernized the design by incorporating dynamic visual elements, subtle animations, and elegant typography while ensuring consistency with OWN’s visual identity.
Integration into Webflow
We chose Webflow as the development platform for its flexibility and advanced features. Using the mockups as a guide, we integrated the design into Webflow, carefully reproducing and ensuring functionality of each element on the final site.
Creation of a CMS for Resources
We utilized Webflow's custom content management system (CMS) to enable the OWN team to easily manage the site’s resources, such as blog articles, analyses, and news. This intuitive CMS facilitates efficient content management, including creation, editing, and publication.
Adding Localization Feature
To meet OWN's multilingual content needs, we integrated the Localization feature into the site. This feature allows for easy management of content in multiple languages, providing a localized and personalized user experience for French and English-speaking visitors.
Post-launch Communication Strategy
Our collaboration with OWN also included a multi-step communication strategy to maximize project visibility at launch:
- Production of a Podcast on Cybersecurity, including video podcast and YouTube reels.
- Creation of a blog post on cybersecurity in Business.
- Intensive communication on social media, spread over two weeks.
