Digital Acquisition Strategy | Pickers Agency

Context

‍Industry : Digital Marketing
Country : France
Company Type : Digital Acquisition Agency
Tools Used : Figma, Webflow, Brevo, and Make for automated workflows

Introduction

‍
Agency Pickers is a company specializing in digital acquisition with the aim of driving online revenue for businesses. They required a website that would enhance their acquisition strategy by focusing on their areas of expertise: Ads, SEO, and Creative.

Project Objectives

Strengthen Pickers' digital acquisition strategy
Position the agency as a reference in the fields of Ads, SEO, and Creative
Create targeted landing pages for each area of expertise
Provide a seamless and intuitive user experience
Ensure migration from WordPress with “SEO Friendly” 301 redirects and URL restructuring
Train the agency's internal teams on how to use Webflow

Strategy and Solutions

1 — Design with Figma

We reworked the user interface in Figma to create a smoother and more intuitive user experience.

2 — Webflow Development

We utilized Webflow to develop the entire site, including specific landing pages for each area of Pickers' expertise. These pages are not just simple showcases: they also incorporate downloadable resources to inform and engage visitors.

3 — Optimization and Automation

We optimized the data structure with nearly 15 collections in the Webflow CMS. We also implemented automated workflows using Make, enabling optimal management of lead tracking.

4 — Marketing Team Training

About 10 hours of training via Google Meet, Loom, and Slack were provided to teach the Pickers team how to effectively use Webflow and adopt best practices on the no-code/low-code platform.

Results

Visibility: With SEO optimization, we anticipate a significant increase in Pickers' online visibility.
Engagement: The created landing pages are designed to attract qualified traffic.
ROI: The integration of automated workflows and the establishment of a scalable site are aimed at ensuring a long-term return on investment for Pickers.

Another success story from our 360° Webflow agency offering, of which we are proud at Digidop. We look forward to seeing the results for Pickers in the coming weeks 📈!