New branding, new website, member area: Skiils gets a makeover.

Context

• Industry : Data & Tech
• Country : France
• Company Type : Consulting firm specialized in Data and Tech transformation
• Tools Used : Figma, Webflow, "Client-First" Framework

Introduction

Skiils is a company specialized in data management and the development of web and mobile applications. It provides services ranging from data governance to utilizing data for Machine Learning and AI. Additionally, Skiils helps accelerate time to market by adapting to market needs and innovations.

Project Challenges

1. Aging Visual Identity : A pressing need to create a new visual identity that is both professional and engaging.
2. Unsatisfactory User Experience : The existing site required a complete overhaul to improve user engagement.
3. Non-existent SEO Performance : Skiils did not rank for its own name in search engines.
4. Consultants' Member Space : A secure area accessible via password.
5. Operational Autonomy : The client wanted to manage the site independently.

Strategy and Solutions

1. Art Direction : In close collaboration with the Skiils team, we established a fresh and professional visual identity.
2. UX Optimization : A design focused on user experience first.
3. SEO Boost : Implementation of an effective SEO strategy with a site adhering to best practices.
4. Member Space : Creation of a secure and easily accessible members' area.
5. Training and Autonomy : We integrated the Client-First framework and trained the Skiils team to manage their new site independently.

Results

• Optimized Webflow Management : The new structure and "Client-First" framework enable better site administration.
• Improved User Experience : The new design significantly enhanced user engagement levels.

Client Testimonial

"Initial contact in early July, project scoping by the end of July, and the launch was scheduled for early October. They were so quick that the site went live at the end of September! Besides having true technical expertise (web/SEO), they also took care of our graphic redesign with some genuinely good ideas. The team was available, responsive, and pleasant... In short, a project executed brilliantly. Well done, and above all, THANK YOU. It's a pity we only have one project to do!"