Technology is evolving at a breathtaking pace, and the most impactful development for the coming years will undoubtedly be artificial intelligence (AI). It is evident that AI will significantly influence the web development industry.
In recent years, low-code and no-code tools like Webflow have already begun to revolutionize the developer market with the rise of "no-code/low-code" web agencies. But what will be the impact of artificial intelligence on web agencies?
In this article, we will explore my predictions about the influence of AI (the development of artificial intelligence) on web agencies and the various strategic pivots that I believe are essential for sustaining the growth of your agency.
To sum it up
- AI will replace simple non-complex web needs (landing pages, the creation of common visuals,)
- Agencies will need to focus on developing more complex web architectures
- Web agencies must enhance their offerings with strategic consulting, training, and support to improve their clients' performance
1. The evolution of AI and its impact on web development
The observation.
1.1. New "automated" development tools
The emergence of automated development tools, such as the Webflow plugin for Figma, is revolutionizing the sector by facilitating the conversion of designs into responsive websites. These technologies will gradually replace "small" web developer needs.
1.2. AI and visual content creation
The same applies to designers. Artificial intelligence is transforming visual content creation by providing alternatives to traditional design services. AI tools like DALL-E and Midjourney generate high-quality visuals in record time, thereby reducing the need to rely on professional designers for certain tasks. These automated solutions yield impressive, customized results while saving time and resources.
2. Landing pages and simple visuals: the AI’s playground
Thus, you’ll understand that by combining the advancements mentioned in sections 1.1 and 1.2, most "minor" web needs, such as creating landing pages and visuals, can be completely automated thanks to artificial intelligence. However, many web agencies and freelance developers depended on these services for their business.
So, how can an agency stand out in the face of AI?
3. Web agencies facing the rise of artificial intelligence
Adapt or... Adapt !
3.1. Strategic repositioning
In light of the emergence of AI, web agencies will need to rethink their positioning and focus on high-value-added services. They will have to offer tailored solutions for complex projects that require in-depth technical expertise and a deep understanding of client needs.
In short, be web architects.
But not only that, they must leverage new strategies
3.2. Consulting and team training: the key to survival
Agencies that will survive are those that can support their clients. They must offer consulting and team training services to help businesses make the most of technological tools and develop new in-house skills.
Conclusion:
AI is radically transforming the landscape of the web development sector. Landing pages and simple visuals will increasingly be made easily achievable through AI, so web agencies must reinvent themselves to remain competitive. By focusing on consulting, team training, and complex projects (as it is important to emphasize that human expertise and creativity remain crucial for more complicated projects), agencies will be able to leverage AI to provide high-quality services and ensure their sustainability.
