How to choose your CMS: Webflow vs Wix vs WordPress?

Documentation
March 20, 2023
3 min
A designer or webmaster computer screen with beautiful pink colors
Key points

As a digital agency, we fully understand the importance of online presence for our clients. There is no doubt today about the role of a website as a business showcase. The search term "create a website" has unveiled enticing promises in recent years: simple, free, professional, comprehensive.

In reality, do these platforms truly offer easy options for website creation?
Yes, provided you have certain technical knowledge to achieve your creation goals before getting started.

For us, web designers, these platforms primarily offer time savings. They help us design and develop projects more quickly. Their use allows us to make changes or propose a completely customized design more easily.

To answer the question "How to choose a website creation platform?" before any selection, you must address the following questions: what are your needs? Your projects? Your goals? Your available time? It is important not to focus solely on price, but also on the possibilities offered by different types of CMS. The learning curve varies, with some solutions being easier to use, featuring template proposals, while others require genuine expertise to harness their potential.

Having a Professional Website

Creating a professional website is a strategic challenge for all businesses.

On Google or any other search engine, your website is your best salesperson. It allows you to gain visibility worldwide! (With an annual hosting fee, it offers a superb visibility/price ratio).

While scrolling through your pages, the majority of prospects or clients will quickly form an initial opinion about you and your offerings. It is essential for them to understand your content. The design of the pages highlights your achievements, expertise, and provides a pleasant experience for visitors.

We will also address in this article the issue of security problems, which is a point to understand before creating a website. This helps prevent your account or domain name from being hacked (WordPress is known for having vulnerabilities in this area).

I want a professional website!

NoCode for Your Website

There are plenty of CMS tools available: WordPress, Wix, Bubble, Webflow, Shopify… the internet and the no-code movement give us choices!

Here are six criteria to consider when choosing, according to Digidop:
· Design
· SEO
· Security (SSL certificate)
· Features (Direct tool integration into your site)
· Support (Customer assistance)
· Price

1. Webflow CMS

Webflow designer interface

Here are the scores we assign to Webflow based on our six important criteria:

  • Design: 10/10
  • SEO: 9/10
  • Security: 9/10 (Check out our article on Webflow Security)
  • Features: 8/10
  • Customer Support: 8/10
  • Price: 5/10 (Despite all the features this no-code platform offers, a budget is necessary to create large sites)

Webflow offers one of the best quality/price ratios on the market. Despite a potentially significant cost, this tool provides the best features in terms of web design, SEO, security, integration, etc.

2. Wix CMS

Wix CMS

Here are the scores we assign to Wix based on our six important criteria:

  • Design: 8/10
  • SEO: 5/10
  • Security: 8/10
  • Features: 6/10
  • Customer Support: 8/10
  • Price: 9/10

Wix also presents an attractive quality/price ratio since it has a completely free version (even if the features are limited). Wix is one of the most well-known platforms, and its CMS allows you to create dynamic pages for your website.

3. WordPress CMS

WordPress CMS

Here are the scores we assign to WordPress based on our six important criteria:

  • Design: 6/10
  • SEO: 7/10
  • Security: 7/10
  • Features: 8/10
  • Customer Support: 6/10
  • Price: 9/10

WordPress is the most well-known CMS in the world. More than half of the websites globally use it. Its quality/price ratio is very appealing, as using wordpress.org is free. However, the downside includes a buildup of plugins that can hinder site performance, security that can be occasionally deficient, and limited web design options if one does not pay.

4. Bubble CMS

Bubble CMS

Here are the scores we assign to Bubble based on our six important criteria:

  • Design: 8/10
  • SEO: 6/10
  • Security: 7/10
  • Features: 8/10
  • Customer Support: 7/10
  • Price: 4/10

Bubble can be a good alternative to Webflow. Its no-code CMS allows for the creation of significant sites or platforms, although the price is on the higher side. However, the options for optimizing your site's SEO are limited. The quality/price ratio is interesting, but choosing Webflow will benefit you in the long term.

Why Did We Choose Webflow to Create Our Clients' Websites?

Webflow offers a fully customizable CMS (Content Management System) with powerful visual web design tools. The code quality and updates are automatic, everything is done online and in no-code/low-code. It is a paid service (starting at €130 per year) but provides hosting through Amazon Web Services (a high-performance cloud, the best choice on the market). It allows for the creation of professional websites. We explore all features, and as a bonus, Webflow offers highly responsive customer support. By integrating this website creation tool, you become part of a real community.
Another feature is its editor mode, which allows you to give a small editor access to very simply manage changes (text, image) without touching the architecture of your website. 

Strengths

The strengths of Webflow:

  • Powerful design
  • High level of customization
  • Blog and updates
  • SEO optimization
  • Advice and support
  • Execution time by experts
  • Frequent new versions
  • Faster than its competitors due to its extremely clean semantic code.

Weaknesses

The weaknesses of Webflow:

  • Longer learning curve
  • E-commerce is still developing

Digidop, the web agency for you!

Need to create or modify your existing website? Digidop can help!

Contact us for a free personalized proposal.

We will discuss your needs and then conceptualize a prototype together on Miro or Figma. We do not work with templates, but rather on custom website creation, as your business is unique and deserves the most suitable showcase. The Webflow tool allows us to create a custom solution that will optimize your online presence and SEO. In our eyes, it also provides the best user experience, known as UX design.  In short, Webflow will enable you to present yourself in the best possible light. All of this is done in no-code, with a drag-and-drop system that makes adding content easy.

Interested in a Webflow showcase site, an e-commerce site, or a web platform? Contact Digidop and let's discuss the needs of your business together!

Florian Bodelot
Florian Bodelot
Co-founder

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