Cookies: how to make my website compliant without affecting my SEO performance

Tutorial
March 20, 2023
3 min
Alternative to Axeptio: Webflow Cookies consent 100% GDPR
Key points

Alternative to Axeptio: natively develop your GDPR cookie banner in Webflow

An alternative to Axeptio: 100% free - 100% SEO Friendly - 100% customizable

GDPR compliance information from the EU

With new laws in Europe (link to a CNIL guide), it is now mandatory to have a website that complies with GDPR consent requirements and allows visitors to your site to accept or refuse to share their data.

When we developed our website using Webflow, we implemented a cookie management system to make it GDPR compliant with European standards. We wanted to work with a French company (welcome to the Startup Nation!) and thus chose Axeptio to manage the consent on Digidop.fr!

✅ At first glance, the design is cool, with a user-friendly interface and polished UX (the pop-up appears only after 4 seconds on the site). Its use and online configuration are quite intuitive.

New Regulations 2024

Since March 2024, regulations have evolved, and it is necessary to use a cookie management tool compliant with Google Consent Mode V2 (CoMo 2).

Guide to Google Consent Mode V2

Performance Before (with Axeptio)

⚠️ Unfortunately, the solution is costly, the customization is limited, and most importantly, the performance in the Google Lighthouse audit is poor!

Lighthouse audit report for the Digidop.fr site with Axeptio

Concerned about providing a high-quality website to achieve the best SEO performance and user experience, we natively developed a 100% GDPR compliant cookie solution (By Finsweet) in Webflow, and.....

It changes everything! 🔥

Performance After (with Webflow "Plugin")

Lighthouse audit report for the Digidop.fr site with a native Webflow cookie solution

Why We Natively Developed a GDPR-Compliant Cookie Management Solution in Webflow?

1) 100% Free

Once developed in Webflow, the solution is free for life, as it is open source. No ads displayed, no bills every month, no dependency on additional tools, etc.

2) Unlimited Cookies with Google Tag Manager

By using the integration with Google Tag Manager, you benefit from the ability to plug in an unlimited number of trackers on your website. Use 1 cookie or 100, for example: analytics, hotjar, Facebook pixels, HubSpot, etc., for the same price... €0.

Pro tips: let users choose their preferences with a "I want to choose" button.

3) Customization directly in the Webflow Designer 🔥

Your HTML/CSS cookie banner is directly in the Webflow CMS. Therefore, it can be modified 100% and visuals can be created to fit your company's branding.

Screenshot of the Webflow designer on the Digidop site with the Finsweet cookie consent 'plugin'

Pro Tips: add a keyword in the banner to boost your on-page SEO.

4) Significant Improvement in Our Lighthouse Audit Scores

The GDPR compliance of your website does not yet officially affect your site's SEO performance. However, the quality of your code does. When we used the Axeptio solution, some performance audit data was frustrating.

Error report to fix in the audit of the site with axept.io

The implementation of the 100% native cookie banner significantly improved our overall performance.

5) 1 Second Faster on Mobile Version (data TestMySite by Google)

Applying the case described in point number 4 with the goal of enhancing our site's performance and thus our user experience. On-page action: we gained 1 second on the loading time of the mobile version of Digidop.fr!

Before

Screenshot of mobile site performance using Test My Site, think with Google showing a 4.7 seconds delay report

After

Screenshot of mobile site performance with Test My Site, think with Google showing a 3.6 seconds delay report

6) Absolute Security of Our Users' Data

Managed by us with the best in the field: Cloudflare

We are committed to ensuring our users a high-level personal data protection service. The control and privacy of our visitors are paramount to Digidop, and we have chosen to ensure that the information is stored on secure servers thanks to Cloudflare workers.

How We Easily Developed It and Linked It to Google with Our Webflow Site?

1) Have a Webflow Site

Webflow is the best alternative to Wix and WordPress and proves it once again with this native cookie integration. The question is not whether it’s time to migrate your site to Webflow, especially if you're concerned about its performance, particularly in terms of SEO. Find a certified Webflow expert agency.

2) Use Finsweet's Article

Finsweet made my day! The Webflow community is incredible, and Finsweet is a major player in that community. Finsweet, a Webflow expert agency, offers the community absolutely amazing resources. And for cookies, they obviously created 👉 a fantastic tutorial👈 We simply followed it, anddddd let’s rock it! ;)

If you already have your Webflow site, we recommend following their explanatory tutorial here. At the end of the tutorial, test the solution and make sure that all your settings are working.

3) Design a Nice GDPR Cookie Banner

Enjoy Webflow designer!

Conclusion of the Article

Comparison table by Digidop on the use of Axeptio vs. native Webflow cookie development
Conclusion: Developing a GDPR consent solution in Webflow is free, unlimited, fully customizable, and improves your website's performance.


A simple compliant cookie banner that offers our site Digidop.fr:

✅ 100% compliant with GDPR standards

✅ 0 plugins

✅ + 20 points gain in Lighthouse performance

✅ + 25 points gain in accessibility on Lighthouse

✅ 100% customizable

✅ 100% free

✅ Limited cookies 🍪 🍪 🍪 🍪 🍪 🍪 🍪 🍪 🍪 🍪

Questions about Webflow? Find answers to all your questions about Webflow.

Discover the best tools to improve your SEO for your site

Prefer visual content? Visit the Digidop YouTube channel!

Florian Bodelot
Florian Bodelot
Co-founder

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