Webflow, initially viewed as a simple landing page builder, has evolved significantly over the years to gain popularity within the web ecosystem. While it is widely recognized in the United States as a solution that elevates online visibility to a higher level, in Europe, opinions persist that regard Webflow as merely a tool for creating small and medium-sized business (SMB) websites.
Today, we will examine a list of 10 major companies that have trusted Webflow to overcome their constraints and obtain solutions tailored to their needs.
1. Discord Blog
Discord Blog's Needs
- Blog Refresh: The Discord team wanted to revitalize the appearance of its blog, making it more appealing and functional for users.
- Migration from Medium: Migrating the blog's content from the Medium platform to Webflow was essential. This transition aimed to leverage Webflow's advanced features.
Webflow Support for Discord
- Extensive Training: An intensive training approach was adopted, including thorough training sessions to ensure that many team members were proficient in using Webflow.
- Comprehensive Documentation: Detailed documentation was created to serve as a resource. This included step-by-step guides, FAQs, and solutions to common problems, facilitating ongoing adoption and collaboration.
- Iterative Process: The team followed an iterative process to adapt and evolve with changing requirements. This allowed for strategy adjustments based on feedback, ensuring a growing mastery of Webflow.
Results Achieved with Webflow by Discord
- Successful Migration: The migration of the blog from Medium to Webflow was completed successfully, preserving content integrity while exploiting the advantages of the new platform.
- Brand Consistency: By adopting a centralized design system in Figma, brand consistency was maintained throughout the blog, thereby enhancing Discord's visual presence.
- Widespread Adoption: By involving many team members in the learning process, the use of Webflow significantly spread, ensuring widespread usage within the organization.
- Exciting Future Projects: The positive outcomes have paved the way for exciting future projects, demonstrating Webflow's continued potential to meet the evolving needs of Discord's blog.
See the Webflow site Discord Blog
2. Dropbox Sign
Dropbox Sign's Needs
Dropbox Sign, formerly known as HelloSign, faced internal challenges related to traditional web development processes. Collaboration between design, marketing, and engineering teams was hindered, leading to delays in updating site content and frustrations within the team. Additionally, an over-reliance on engineers for minor adjustments created bottlenecks, significantly slowing down processes.
Webflow Support for Dropbox Sign
Webflow intervened as a transformative solution, enabling Dropbox Sign to free up its development resources. By shifting from managing in-house development to a Webflow Enterprise infrastructure in 2020, the marketing team gained total control over the website. This transition resulted in a 67% reduction in tickets assigned to developers. Webflow also facilitated collaboration by allowing teams to work together on specific pages, reducing page building time from several weeks to just one week.
Results Achieved by Dropbox Sign with Webflow
The results of this transformation have been significant. Dropbox Sign was able to accelerate its development processes, launching new features and updating the site in just one week, compared to one month previously. Implementing Webflow also simplified complex tasks, such as the official rebranding from HelloSign to Dropbox Sign, which was completed in two months instead of several. Furthermore, the creation of an Intuitive Resource Center doubled content downloads and content publishing compared to the previous year. Thus, Webflow played a crucial role in empowering Dropbox Sign, freeing its teams to focus on more important and strategic tasks.
See the Webflow site Dropbox Sign
3. Rakuten SL (now ShipNetwork)
Rakuten SL's Needs
When it was time for a website redesign, the Rakuten SL team chose Webflow as an alternative to WordPress. They were seeking a solution that would address security concerns while allowing them to build new pages faster. With over three years of experience on WordPress, the team was increasingly frustrated with recurring security issues and development-oriented workflows that led to high costs and extended timelines for modifications.
Webflow Support for Rakuten SL
Tired of WordPress's security gaps and the costly delays caused by external developers, the Rakuten SL team undertook extensive research. Webflow was presented as a solution offering improved security and greater control over the site. Despite initial concerns about Webflow being new compared to WordPress, the solution was approved as the most secure by Rakuten Global, thus facilitating the choice.
Results Achieved by Rakuten SL with Webflow
The transition from WordPress to Webflow has saved Rakuten SL thousands of dollars in just a few months. Changes that previously took 4 to 5 hours with an expensive programmer can now be made in just 20 minutes by the internal team. Collaborating with the Webflow design agency, AdLava, for the site migration was quick, easy, and seamless. The results after moving to Webflow have been spectacular, with a significant increase in site engagement, including a 12.7% increase in page views, a 27.9% decrease in bounce rate, and a 9.5% increase in new users. Moreover, the Rakuten SL team gained unprecedented control over their site, allowing for instant internal changes and eliminating reliance on external developers.
See the Webflow site ShipNetwork
4. Upwork
Upwork's Needs
At Upwork, the marketing team needed a robust solution to support their real-time marketing efforts, a critical tactic to stay ahead of the competition. They were specifically looking for a way to track brand and content updates as well as to speed up the process of creating new pages. The team collaborated with Flow Ninja to find a solution in Webflow CMS, allowing creators and designers to add and edit directly on their live site and publish pages with a single click.
Webflow Support for Upwork
The transition to Webflow CMS allowed the team to save time, money, and avoid security-related headaches. With Webflow CMS, they can quickly develop new pages, make real-time updates without engineer assistance, and easily share resources with other team members for reuse. Molly Finn, Senior Manager at Upwork, emphasizes that Webflow CMS provided them with the flexibility needed for rapid and efficient changes.
Results Achieved by Upwork with Webflow
Before using Webflow, updating pages to adhere to new brand guidelines or adjust text was painstaking and time-consuming. Minor changes took weeks through the standard Jira ticketing process and then required hours of engineering work. Additionally, creating new pages was entirely dependent on the engineering team, making the process tedious.
With Webflow CMS, the Upwork team gained unmatched control over the site, allowing them to make instantaneous internal changes without relying on external developers. Consequently, using Webflow CMS enabled Upwork to meet its rapid update needs and operational efficiency.
See the Webflow site Upwork
5. Fivetran
Fivetran's Needs
Since its inception in 2012, Fivetran has evolved from a modest startup to the standard for automated data movement. With over 5,000 clients worldwide, Fivetran provides a comprehensive data movement solution, allowing data engineers to understand what works or doesn’t for a business. Focusing on the enterprise market, Fivetran needed a powerful web platform to support its ambitious growth objectives.
Webflow Support for Fivetran
Fivetran initially encountered issues with a custom website, restricting modifications to engineers and hindering their agility. After a costly attempt with Contentful, Fivetran turned to Webflow Enterprise. The platform immediately freed up engineering resources, facilitated collaboration between marketing and design teams, and allowed for rapid global expansion. In just three months, Fivetran migrated its entire site and created 30 new pages with the help of Webflow experts.
Results Achieved by Fivetran with Webflow
Webflow significantly improved the situation, powering all of Fivetran's professional sites, including blogs, solution pages, SEO articles, and campaign pages. Creating a scalable design system in Webflow allowed the Fivetran design team to reduce production time by 98%, from three weeks to an hour and a half. This autonomy also sped up campaign creation, with over 130 new pages launched in a year. Furthermore, Fivetran's ability to rapidly localize its site through Webflow Localization paved the way for global expansion without sacrificing speed or performance.
See the Webflow site Fivetran
6. Slack Brand Center
Slack's Needs
- Centralization of Brand Assets: Slack had a critical need to centralize all its brand assets scattered across the organization. The multiplicity of information sources led to a lack of a single, reliable source of truth for brand assets.
- Secure Login Portal: The primary goal was to provide a secure login portal for both internal and external suppliers. This portal was to offer personalized access to specific content based on users' email addresses, thereby enhancing Slack's data security.
- Brand Consistency: A crucial need was to enhance brand consistency by eliminating the proliferation of disparate information sources. The creation of a centralized system was designed to maintain the coherence and authenticity of the brand identity.
- Simplification of Technical Management: Slack sought to simplify the technical and maintenance aspects related to their new brand portal. The goal was to facilitate user access and enable seamless management in the Webflow environment.
Webflow Support for Slack
- Close Collaboration with Zabal: Zabal was a dedicated Webflow development partner for Slack, working closely with their team to build the internal and external states of their brand center. This collaboration also involved the Webflow Enterprise team.
- Building Connected and Disconnected States: Zabal played a key role in creating connected states for Slack employees and disconnected states for external vendors. The goal was to create a seamless and sophisticated digital experience that accurately reflects Slack's identity and values.
- Excellence in Webflow Development: Zabal provided dynamic Webflow development, covering visual design, Memberstack integration, custom coding, Webflow training, and an overarching strategy to meet Slack's specific needs.
Results Achieved by Slack with Webflow
- 64 Components, 89 Sections, 29 Pages: The project resulted in the creation of 29 sophisticated pages with 64 components and 89 sections, demonstrating a depth of design and functionality.
- Centralization and Brand Consistency: The results showed a significant improvement in brand consistency through the centralization of assets. The pages were designed to accurately reflect Slack's identity and values.
- Security and Access Management: The secure login portal enhanced data security while providing personalized access to internal and external users, thereby improving the user experience.
- Autonomous and Simplified Management: With Webflow, Slack achieved autonomous and simplified content management. Internal teams were able to make real-time updates without relying on technical support.
- Excellence in Accessibility: Integrating Memberstack enabled the creation of features such as user profile management and access control, enhancing accessibility and personalization.
See the Webflow site Slack Brand Center
7. Jasper AI
Jasper AI's Needs
- Support in Accelerated Growth: With the rapid growth of Jasper.ai, their marketing team sought a partner to accompany and support the product's growth and evolution. They needed an internal and outsourced development team to build landing pages, custom Lottie animations, illustrations, and much more.
- Effective Product Presentation: Jasper.ai, as an AI-powered writing assistant, sought to effectively showcase its product through various use cases. Their goal was to reliably and credibly demonstrate how Jasper.ai can be used in different scenarios to help businesses create content faster.
- Reliable and Creative Partnership: As a B2B product, Jasper.ai recognized the importance of being trustworthy and reliable. They sought a creative and dependable partner to help them present their product in various use cases, thereby establishing a clear image of how Jasper.ai functions and why it is the ideal tool for driving revenue.
Webflow Support for Jasper AI
- Partnership Initiated in 2022: Flowout became Jasper.ai's development partner in 2022, providing unlimited design and Webflow development support.
- Creation of Engaging Landing Pages: Flowout supported Jasper.ai by developing responsive and engaging landing pages tailored to each specific use case. They worked closely with the marketing team to design pages that clearly communicate the added value of Jasper.ai.
- Custom Lottie Animations and Illustrations: Flowout created custom Lottie animations and illustrations to enhance the user experience and make the product presentation more dynamic.
- Site Speed Optimization: A key aspect of support was optimizing the site's speed. Flowout ensured that the site achieved a high score of 98/100 on Google Page Speed Insights, thus ensuring an exceptional user experience.
Results Achieved by Jasper AI with Webflow
- Creation of Convincing Landing Pages: Flowout met Jasper.ai's challenge by creating compelling landing pages that highlighted the various features of the product for diverse use cases.
- Optimal User Experience: Site speed optimization and the implementation of custom Lottie animations contributed to providing a fast and immersive user experience.
- Support up to Series A: Flowout played a crucial role in Jasper.ai's success, helping them attract traffic to their brand and secure $125 million in Series A funding at a valuation of $1.5 billion.
- Continuous and Creative Support: From landing page development to animating fundraising announcements, Flowout became the trusted partner of Jasper.ai's marketing team, offering ongoing and creative support throughout their growth journey.
See the Webflow site Jasper AI
8. Aura
Aura's Needs
- All-in-One Online Security for Families: Aura was seeking a user-friendly, all-in-one solution to ensure online safety for the entire family.
Webflow Support for Aura
- Custom Development: Finsweet collaborated with Aura's marketing and design team to enhance content delivery efficiency and empower them with design control. They successfully reduced product developers'