Webflow is a no-code tool that enables non-technical users to create SEO-optimized websites. The choice of CMS technology is important (30%), but it's not the main focus.
Content is king.
And the first step to creating content is structuring a space (web pages) for it. To achieve good results on search engines, we recommend having a website with a minimum structure of 8 pages as outlined in this article.
Is Webflow good for SEO?
Webflow is a tool that allows you to add all the technical ingredients your site needs for organic search optimization (Search Engine Optimization). Often compared to WordPress, it enables you to have a fast and secure website - without plugins - while being 100% compliant with Google's Core Vitals requirements. This is why Webflow is increasingly being used by expert web designers worldwide.
The number of pages needed to optimize SEO results
The Webflow site structure we recommend:
1 - Homepage
This is a given.
2 - About page for your business
The "about us" web page is often underestimated. It's a page that people enjoy reading, including Google! It shows that there are real humans behind the site. Therefore, it's an important SEO page for your showcase or e-commerce website.
3 - Service page
It's essential to create a "Landing Page" for each of your services. This allows you to incorporate keywords specific to various queries related to your service. It's good to have at least one service page that explains your solution and why to choose you.
4 - Blog (content creation)
Optimize content creation through your website with a blog
5 - Blog article (Dynamic CMS)
Blog pages are templates that are dynamically populated by your Webflow CMS database. You can easily create these template pages from the editor. This has the advantage of quickly and easily generating content to enhance your website's SEO performance.
6 - Contact
The contact page makes sense in terms of SXO but is also very wise (from a business perspective). It's the culmination of a funnel logic that describes the user's journey on your website.
7 - Legal notices
We like to add a legal page to your website. We consider it a quality asset for your business's web credibility, both for your visitors and for Google. We believe it has a direct impact on search result rankings.
Bonus: Include a page with customer reviews
Customer reviews are a surefire way to increase conversion rates, and they also contribute to your search engine optimization efforts. How? Reviews can be filled with targeted keywords that closely match what your business does! Makes sense, right? For example, at Digidop, our clients often mention in their feedback:
- Webflow,
- website creation,
- successful migration from Wix or WordPress
In short, that’s our business. You can see an example of our customer review page here.
Here are the 8 pages we recommend for creating a complete, optimized, and professional website. We now suggest using Google Search Console (a free Google tool) to monitor your website's performance!
Why use Google Search Console to track SEO results?
Google Search Console is the best free tool we’ve found for analyzing the SEO data of a website to date. This platform offered by Google lets you monitor your site's search performance by examining crawl errors, ranked queries, page indexing, and much more, which we explain in more detail in this article: tracking your performance in Search Console.
Conclusion on the optimized SEO structure of a site
To achieve SEO results, we recommend structuring your Webflow site with a clear architecture. At least 7 pages should be included, such as:
- Home
- About
- Service
- Blog
- Articles
- Contact
- Legal notices
This list is a starting pack that you can further customize by adding a page for each of your services as well as pages for your client cases, for example.
Do you want to understand in more detail the differences between Wix, WordPress, and Webflow? Check out our explanatory landing page on Webflow.
