When running a Google Ads campaign, it is essential to have a landing page tailored to the offer and the specific ad you are promoting. These pages play a crucial role in converting prospects into leads due to the content they provide. It's clear that maximizing the optimization of these landing pages is necessary to achieve a high conversion rate. The layout and content of these pages should not be taken lightly; neglecting them is akin to throwing money out the window.
In this article, we will explore why Webflow is the most suitable solution for developing optimized landing pages ready to convert for your AdWords campaigns.
1. Custom landing pages for Google Ads
We currently live in an ultra-competitive world, especially on the web. It is important for a company to stand out by keeping up with trends, which evolve rapidly in the digital landscape. Adapting quickly and being flexible is essential.
Online, you cannot afford to overlook the UI (user interface) aspect of your pages. To convert, your landing pages must immerse users in your universe or the world of your industry. Users should be able to identify with the message conveyed, as well as with the design elements present on the landing page.
Webflow enables this ultra-personalization. Webflow is a tool originally designed for web designers, offering a multitude of features to construct and style your landing pages exactly as you desire. You can easily drag and drop your elements and fully customize them directly from the tool. There are no design limitations for your landing pages. Furthermore, it's worth noting that you can completely adapt the design of your landing pages for tablets and smartphones. Thanks to the cascading design system, you can create two landing pages for the price of one, depending on the type of device.
Webflow has virtually limitless design possibilities!
2. Responsive Webflow landing pages
As mentioned in the previous point, Webflow allows you to fully manage the responsive nature of your landing pages. This aspect is crucial, as today, mobile traffic accounts for approximately half of global web traffic. Whether on a computer, tablet, or phone, your Google Ads landing pages must be capable of converting. They need to be mobile-friendly.
Webflow is the perfect tool for managing responsiveness. The cascading system allows you to adjust your page according to screen dimensions. With this system, you can modify the design for tablet versions and below without impacting the desktop version's design.
You can learn more about responsive websites !
3. High-performing AdWords landing pages with Webflow
The term Core Web Vitals frequently arises when discussing web performance, but what do they actually refer to?
The Core Web Vitals are Google metrics used to evaluate a page (in addition to factors like security and mobile-friendliness, etc.). The Core Web Vitals include:
- Largest Contentful Paint (LCP): Measures the loading time of the largest or most significant element on a web page.
- First Input Delay (FID): Measures the time it takes for a page to become interactive (how long before a user can interact with the page's elements?).
- Cumulative Layout Shift (CLS): Measures the stability of a web page (how long does it take for all elements on the page to settle into their "correct" positions?).
These elements are very important as they determine the average loading times of your pages. Loading times must be as short as possible to prevent a high bounce rate. Indeed, a web page that takes more than 3 seconds to load has a bounce rate of at least 32%. To convert, your landing pages must, therefore, be fast and efficient.
To provide verified facts, here is why we can confidently state that Webflow is the tool you need to develop your landing pages for Google AdWords. In the three graphs below, we see that compared to other technologies on the market, Webflow offers the best Core Web Vitals performance, the highest Lighthouse scores, and one of the lowest page weights. With Webflow, you maximize your chances of increasing your revenue through a high conversion rate.
Discover how to improve the on-page performance of your Webflow landing pages!
4. Secure landing pages with Webflow
We previously noted that Google takes security into account when evaluating a page. The security of a web page is essential if you want to showcase your offerings. You must reassure users to convince them to sign up, make online payments, or provide specific information.
Your landing pages for paid search campaigns must create a reassuring atmosphere. This can already be achieved during the design phase by incorporating elements of reassurance, but there is more to it. Your site must adhere to security standards such as the HTTPS protocol and have legal disclaimers.
Fortunately, with Webflow, you can have a 100% secure site. First, Webflow automatically generates an SSL certificate for you. Moreover, your data is protected with hosting on AWS (Amazon Web Services). Finally, Webflow does not suffer from security issues caused by plugins found in other CMS platforms.
Explore in detail the security features of Webflow!
5. Optimized navigability in Webflow
The navigability of a website refers to the architecture of your site, how users navigate through it, and its internal structure. You might think that this doesn't concern landing pages, but on the contrary, it is crucial for conversion. Your landing page must be navigable, which involves several criteria:
- Presentation / Content hierarchy (funnel strategy)
- Content organization
- User experience
To ensure your landing page is navigable, you'll be able to influence various aspects within Webflow.
5.1 CTA (Call To Action) Optimization
In Webflow, as in other CMS platforms, you can add CTAs. They will guide users to a specific location. For a landing page, these will likely lead to conversion. Therefore, personalizing your CTAs and strategically placing them is essential.
5.2 Client Form Optimization
The goal of your landing page might be to convert users through a form. Fortunately, Webflow allows you to customize all your forms and create multiple ones. As we will see later, with Webflow, it is also possible to automate form responses easily.
5.3 Content Personalization
Of course, in addition to CTAs and forms, you can add any content you wish to your landing page. You can create specific sections to gradually guide your prospects to the conversion stage.
Essentially, Webflow allows you to replicate a pre-prepared UX to achieve conversion.
6. Track and Monitor KPIs for your Google Ads landing page
Although Webflow does not have a directly integrated monitoring system, you can easily perform integrations using the Webflow API. This way, you can track all the data from your websites and monitor their performance. You can use tools like Make or Integromat to connect your various tools (Hubspot, Slack, Airtable, Google Analytics, Adsense, etc.) to Webflow. You will then see how your Webflow landing page contributes to your business's profitability.
Now, you understand why it is essential to choose Webflow for developing your landing pages, especially for Google Ads, to achieve quick and favorable returns on investment (ROI)!
Discover our Webflow development services !
