We’re sharing our secret with you. Yes, the secret that helps us get all our articles on the first page of Google.
At Digidop, we write content for our blog on a daily basis. However, it is clear to us that we need to optimize it for SEO. With our no-code philosophy, we have thus tested various tools.
And for several months now, we have made our choice!
In this article, we'll explain why we use the writing assistance tool dokey.io, both internally and why we recommend it to our clients!
1. A no-code tool by definition
When selecting tools for our stack, we consider several factors to make our choice:
- Ease of use
- The tool’s cost (tools can accumulate quickly, so it’s essential to keep an eye on that 👀)
- The assistance it provides us
In the case of dokey.io, here’s our take.
Easy to use
This is rule number one: everyone must be able to use it quickly, both internally and externally! We have a consulting role with our clients, and our vision is to democratize digital usage. Therefore, it is crucial that the tool is intuitive to grasp.
For dokey, the goal is largely achieved. The interface is extremely intuitive, the user experience is very clear, and like "playing a game," your score evolves as you incorporate the recommended words into your content. There’s also a system of objectives to complete in order to increase your score.
In addition to all these points, this writing assistance tool allows you to study your competitors for the keyword you are targeting. You can see their scores, the structure of their articles, and much more. This adds a competitive edge to surpass your competitors' content and yield a better-optimized article.
Collaboration
With the team plan, we can collaborate simultaneously on the same account. This is essential when you have several SEO writers in the same team.
Thanks to Dokey, you can write an article collaboratively. Each person adds their section in the text editor, and everyone can optimize their part. Additionally, you can start an article, finish it later, without losing your progress.
Assistance in optimizing writing
We believe that the Dokey web writing tool assists us, as web writers, in our text production. Thanks to:
- Keyword suggestions proposed by the interface
- Words to use for titles and meta tags
- Advice on optimal content length
- Tips on structuring your content
- Competitive analysis on a single dashboard
In short, it provides a real time-saver on a daily basis.
Bonus: It's difficult to break out of your "writing style," and it's common to use the same vocabulary. Using a tool like Dokey, with its word suggestions, allows you to easily use synonyms to cover the entire semantic field of your article.
Semantic cocoon? Easy. Thanks, Dokey.
2. Our SEO results on Google
Here comes the burning question... so what? How are your positions on search engines? Let's talk about the results for our website, Digidop.fr, since we started using this SEO article software.
Performance of our articles
Since we started using Dokey, our articles no longer go unnoticed. In fact, the tool helps us work on our synonyms and thus the semantic field related to our target keyword. Moreover, we gain insight into our competitors' optimization scores for that same keyword. Thus, our goal in writing web articles is to achieve a score higher than that of the articles on the SERP.
To put it in numbers, since we began producing more content using the Dokey tool (October 2021), we have increased our impressions by 2.5 times and our clicks by 5 times. Our SEO curve is on an upward trend and shows no signs of stopping. We have gained numerous positions on various queries.
Nowadays, in a growing market (related to Webflow and no-code in general) in France, we enjoy significant visibility. Our articles on SEO tools, Figma, Webflow, and many others... generate substantial traffic to our site thanks to content optimization.
And we do not intend to stop here. There are still many positions to contend for, numerous queries and keywords to aim for top positions, and hence a lot of content and articles to write.
Impact on the overall performance of our website
The distribution of our SEO strategy @ Digidop:
- 60% of Digidop's SEO strategy relies on our content
- 30% on the technical quality of our Webflow site
- 10% on the UX of our site (the famous SXO).
We have never engaged in link building or "link buying." And yet, our domain authority has indeed soared over one year of producing optimized content! From 0 to 44.
Domain authority is essentially the credibility of your site in the eyes of Google. It is said that the more inbound links you have to your site, the higher it will rise. In essence, the logic is (or was?)
"people are talking about you, so... there's a reason."
But in our case, without any links, we've "exploded" our authority upwards. So, how do we explain that, Jamy?
We have a theory: a targeted and optimized content strategy can replace a link-building strategy in your natural search engine optimization (SEO) efforts.
3. The cost of the tool per content
A good article takes between 2 and 3 hours to write. It therefore carries a human cost of 2 to 3 hours of labor. The writing assistance tool, depending on its subscription plan, costs between 1 and 3 € per article. Let’s be logical.
If you've already paid €100 for an article, it’s, in our opinion, quite a shame not to invest a few more euros to give it the boost that makes a difference.
The tool offers a free version
Try the tool for free for 7 days.
Conclusion on the SEO writing tool
Dokey has become essential for creating and improving our content. The writing assistance it provides is relevant, user-friendly, and comprehensive. Moreover, the tool is French and supports a startup in the Parisian ecosystem. Ready to position your blog articles on Google?
Try the tool for free to discover the platform for one week, then enjoy the Digidop promo code -15% on the solo plan (DIGIDOP15) or -25% on the team plan (DIGIDOP25).
What about its possible future evolution? Adding new features to become an alternative to 1.fr for on-page SEO?
