Google Ads (advertising on the Google search engine) is an expensive acquisition method with a limited lifespan. I use another method to easily and cost-effectively position my landing pages on my strategic keywords at a highly competitive price.
The Step-by-Step Alternative to Google Ads
This 4-step method is a sustainable alternative for ranking a site/web page among the top positions in organic search (SEO) on Google, thus reducing your advertising campaign costs on Google AdWords.
1 - Purchase your strategic keyword as a domain name
The domain name is a powerful ranking lever in SEO. Use this lever for an MVP or a landing page.
For example, if you want to rank for the query "Figma Agency" in France, purchase the domain name < Agence-Figma.fr >
2 - Create a landing page on Webflow
With Webflow, you can create a visually appealing landing page fairly quickly. Webflow is a powerful tool that provides its users with excellent SEO results. Discover in this article why Webflow is the best CMS to use for creating a converting landing page.
⚠️ It is essential to integrate all the best SEO practices into your landing page (Need help? Check out our SEO-Friendly Webflow development offer)
3 - Optimize your "On-Page" SEO
Use various "on-page" content optimization tools (Text Optimizer, Dokey, etc.) to enhance the semantic cocoon of your page for your targeted query.
4 - Speed up its indexing on Google
Your domain is new and therefore not well known to Google. To expedite the process, add this page to the Google Search Console and request its indexing by the Google Bot.
The Results
Then... Wait a few weeks/months... and you will be ranked organically 🎉🚀
The Limitations of This Alternative
⚠️ If the SEO competition for your query is particularly strong, a simple landing page may not be enough to position your "website" in the TOP 3. However... you can create additional pages on the same domain to give it more authority.
