At Digidop, we believe that a website is more than just a showcase. We think that a website should make you proud and be well-positioned in search engines (SEO). It should be at the heart of your business strategy.
We have chosen to prioritize quality over quantity. Today, I will explain the reasons behind our "premium" strategy and how we have structured a combination of various expertise to transform "a simple website" into a powerful tool for creating value for our clients.
Summary in a few lines of the article
What is the goal of a premium strategy?
To have 3 clients per month at €20,000 rather than 30 clients at €2,000 to reach €60,000 in revenue per month.
The issue?
“What? I'm not going to pay that for a website. Even I can make websites.”
With the democratization of tools, it's so "simple" to create a "site" from a free template that everyone thinks they can do it. But we’re not just selling a website.
How is that so?
We have designed a multi-expertise value-creating offer.
In short, we don’t sell “just a website.” We sell a lead-generating machine that will create:
- X new clients per month for your business!
- Entice talents to join you,
- Make your teams proud to work for your company!
Why choose a strategy of quality over quantity?
What are the different objectives?
- Working with demanding clients is challenging. It contributes to the skill enhancement and motivation of the entire Digidop team.
- Having the time to work diligently and care for every detail; we are a small team and prefer to do less but do it better!
- Limit project management aspects and focus on the product side. Indeed, in a web project, the project management part can be resource-intensive. Doing volume in this industry is therefore costly in management time.
The problem?
Many companies still view their website as a "cost."
When in reality, it’s a strategic investment on all fronts: short, medium, and long term.
Having online visibility, especially on Google, is no longer an option today (post COVID-19).
Why? Because a beautiful website helps you to...
- Unite and attract new employees. (A beautiful site is appealing and makes employees proud to work in this company).
- Find new clients
- Share your vision using tools like content (blogs, videos, etc.)
- Develop partnerships much more easily
How to build a premium website offer?
Creating a website from a Wix or WordPress template is quite easy; that's true. And indeed, anyone can do it.
But by combining a range of complementary expertise (1), you can create a differentiating product that generates value (2). Example with Digidop's web offers
We sell a website that creates value (2)
- Will make you and your team proud
- Will have all the ingredients to be well-positioned on Google (SEO)
- Will convert your visitors into future clients
Thanks to our complementary expertise (1)
- Expertise in UX and UI
- Webflow development with all best practices
- Expertise in natural referencing
“When you are an expert in everything... you are an expert in nothing.” That’s why at Digidop, each Digidoper is an expert in one unique subject that we combine. We haven’t invented anything; it’s a scientific organization of work, if you will.
A step-by-step strategic support
From conception to execution, we have built a method that encompasses the entire process of creating a website © Digidop.
- A marketing reflection (design sprint, definitions of objectives, levers, SWOT analysis, etc.)
- A design phase (UX and UI with integrated SEO considerations right from the UX stage)
- Pixel-perfect development on Webflow, using all the best SEO practices
- Training for your entire team on the tool, to maintain control over the future evolution of your website. Because it is for
At Digidop, we don’t just sell a website. We sell a beautiful website that creates value in the short, medium, and long term for your business. And always, with a smile 😀
