Webflow is a no-code tool that allows you to create websites that are both customized and high-performing. This tool has been meticulously designed to push the boundaries of web design further than ever by incorporating a multitude of features. This is also what has made its pricing structure a bit complex to understand. Choosing Webflow as a CMS to develop your next site is a strategic decision, and to ensure you choose the right plan, we will discuss their pricing structure in this article.
First of all, Webflow offers two types of pricing plans:
- Site plans: encompassing all CMS features for showcase sites and web platforms
- E-commerce plans: including all the features of Site plans, plus additional e-commerce functionalities
The first question to ask yourself before diving deeper into the pricing issue is whether your site will be a showcase site or an e-commerce site. You will then find different types of offers for each plan, which will give you access to varying functionalities. Let’s take a detailed look at each of these plans.
Comparison Table of Webflow Site Pricing 2024
Showcase Site Pricing: Site Plans
The Site plans are offers aimed at showcase sites. There are 5 types of Site plans, each varying in price, features, and access.
Starter Plan: Free
The Starter plan is a free Webflow offer that allows you to start testing the tool and create your site without any payment. You will not have access to all functionalities, and some, like those of the CMS, will be limited. The starter plan is a great way to begin testing the tool. You can publish a site but using a webflow.io domain name.
- webflow.io domain
- 50 items for testing the CMS
- 2 static pages
Basic Plan: $14 / month
(or $18 / month for monthly payment)
This is Webflow’s first paid plan. The Basic Plan doesn't give you access to any CMS items and is really aimed at very small sites like landing pages. You will struggle to rank for SEO queries, but it's a means to have a showcase to send to your clients or prospects, for example, to test a market.
- Custom domain
- 0 items in the CMS
- Web page without the Webflow branding
CMS Plan: $23 / month
(or $29 / month for monthly payment)
The CMS plan lives up to its name, as it's the first plan that gives you access to Webflow's CMS features. This means you can start creating dynamic pages or sections such as blog posts, customer reviews, job listings, etc. Everything will be managed from the Webflow CMS, allowing you to easily duplicate each of these pages. This mode also gives you access to 3 "editor" accounts to help you with the daily modifications of the site (changing words, images, links, creating blog posts, etc.).
- 2,000 items in the CMS
- 3 editor accounts
- First plan eligible with the Standard E-commerce
Business Plan: $39 / month
(or $49 / month for monthly payment)
Generally speaking, the Business plan gives you access to the same features as the CMS plan, but with more capacity. For example, you will go from 3 to 10 editor accounts, from 2,000 items in the CMS to 10,000, and from 100,000 visits per month to 200,000. This plan is also more suitable for international sites, with a global CDN that will allow your site to load with the server closest to your visitor. This will help optimize the loading speed of your site and thus improve your international SEO.
- 10 editor accounts
- Form with file upload
- International CDN
Enterprise Plan: Custom Webflow Pricing
This last Site plan gives you access to highly personalized Webflow service, with a dedicated contact. The limitations of each of the previous plans can be extended according to your needs, by negotiating a unique rate with Webflow.
E-commerce Site Pricing: E-Commerce Plans
Webflow offers 3 types of plans for e-commerce sites. These plans cater to small e-commerce sites as well as larger online shops. All of these plans provide the basic functionalities of an e-commerce site, such as a payment and invoicing system (Stripe, Paypal, Apple Pay, Web Payments), a system for sending automated personalized emails, automatic tax calculations, product category creation, etc. Regardless of the chosen plan, you can sell your products effortlessly with Webflow.
Standard Plan: $29 / month
The standard Webflow e-commerce plan includes all the features of the CMS plan by default. So you will have access to creating dynamic pages and sections, which are essential for creating your e-commerce products. It is important to note that you will be limited to adding 500 e-commerce items with this plan. This plan also imposes a 2% fee on every e-commerce transaction made. Finally, the offer is suitable for sites that do not exceed $50k in annual revenue.
- 500 e-commerce items
- 2% transaction fee
- $50K annual revenue
Plus Plan: $74 / month
This Webflow e-commerce plan includes all the features of the previously mentioned Business site plan. It is limited to adding 1,000 e-commerce items and, unlike the standard plan, it offers a 0% fee for each transaction. The annual revenue of sites must not exceed $200K.
- 1,000 e-commerce items
- 0% transaction fee
- $200K annual revenue
Advanced Plan: $212 / month
This is the largest e-commerce plan offered by Webflow. You will not be able to exceed this in terms of features with this tool. A total of 3,000 e-commerce items can be added, the number of editor accounts increases from 10 to 15, and the annual revenue becomes unlimited.
- 15 Webflow editors
- Unlimited annual revenue
- 3,000 e-commerce items
Webflow Workspace Plans Pricing
We have covered the main Webflow plans and prices that will enable you to create a showcase site or e-commerce site for your business without any issues. Webflow goes further in its approach by offering plans dedicated to teams that wish to collaborate on multiple Webflow projects. For this, you can add a Workspace plan to your complete Webflow account. These plans will thus allow multiple users to connect to the same Webflow account to design different sites.
Starter Plan: $0 / month
This is actually the plan you get by default when you take one of the Site plans or one of the E-commerce plans. It allows you to design and connect to one person at a time on your account.
Core Plan: $19 / month
This plan gives you the ability to increase to 3 on the same account. 3 of your web developers can thus log into unique Webflow projects at the same time.
Growth Plan: $49 / month
The Growth plan allows you to increase from 3 to 9 seats to collaborate on your Webflow projects.
Enterprise Plan: Custom Webflow Pricing
Just like for the enterprise plan of the Site Plan, the idea is to push the limits with a customized number of seats based on your needs. You will also have better security and enhanced performance on your sites.
Video Update - Webflow Pricing 2023
Why did Webflow increase its prices in 2023?
Webflow is a website creation tool that may seem expensive at first glance compared to its competitors. However, it's important to note that Webflow is constantly evolving and has launched many new features in recent years. As a result, Webflow recently adjusted its pricing system, leading to a noticeable price increase (around 25%).
It’s also important to highlight that Webflow is a "no extra fees" tool. You won't have to pay for additional plugins or use an external hosting system, which can represent significant savings in the long run. Ultimately, although Webflow prices have increased, they remain competitive and offer exceptional value given the many features the platform provides.
How to choose the right plan for my project?
Webflow offers eight different pricing plans to meet the needs of all users. If you are trying to decide which plan is best suited for your project, here are four questions to ask yourself to help you make your choice:
- Do you need a custom domain name?
- Do you need CMS functionality (dynamic content management)?
- Do you need more than 30 fields (or more than five references in your CMS)?
- Do you need to sell online?
By answering these questions, you should be able to determine which Webflow plan best fits your needs and budget.
Considerations for choosing your Webflow plan (pricing)
1- Custom Domain Name
Webflow offers free hosting on a webflow.io version to test or share your project in beta. But you can also use this hosting fully, as the webflow.io version of your site is indexable by Google.
However, if you want to publish your site on a custom domain (for example: yoursite.com), you will need to opt for a paid plan. Webflow offers different pricing options that allow you to choose the plan that best fits your needs and budget.
2 - CMS Needs
By connecting template pages (front-end) to your data management system (back-end), the CMS functionality of Webflow allows you to easily manage your website's content without needing to touch the "development" side. This allows you to easily and quickly create new pages, such as blog posts, landing pages, etc. This is a convenient feature for those who wish to update their site regularly.
3 - Using Webflow for an E-commerce Site?
To activate the e-commerce feature (integrated with Stripe) on your Webflow site, you will have to choose one of the three e-commerce plans offered. The differences between these plans mainly concern transaction fees and the number of items your site can contain.
Bonus: Webflow Workspace
Webflow Workspace is a new feature introduced this year by Webflow. This feature (priced per seat) allows you to collaborate on a project using Webflow's Designer mode. This mode is different from the Editor mode, which is used "simply" to update the site's content.
Bonus: the Workspace mode allows you to manage the access and permissions of each member of your team.
