“Pareto is back, here’s how we have distributed Digidop's strategy”
Based on 100% of the team’s available time:
- 20% Listening to our clients
- 80% of the entire team's efforts are focused on creating SEO content
Why?
1) The no-code market is not mature
2) Listening to our clients allows us to adapt our offering, and perhaps even create our first product?
3) Is the Webflow market not mature? (We are still asked the question: Webflow vs WordPress 😂. You might wonder, why choose a car over a scooter to travel from Paris to Marseille?)
But on the other hand... when it is mature... we will be EVERYWHERE 🥇 and with the best service that meets your future needs.
1. Our vision of organic SEO
For those who may not yet be familiar with what organic SEO (also called SEO or natural referencing) is, it encompasses all the techniques implemented to position a site on search engines (Google, Bing, Ecosia, etc.) with the goal of generating traffic without creating paid campaigns. To put it simply, it’s about optimizing a website to ensure it ranks on the first page of Google for specific queries and keywords. For example, I am a Webflow agency in France, and I have a website; the goal of SEO would be to ensure that when searching for “Webflow Agency France” on Google, my website is the first organic result (not a paid ad).
Now that we have defined the basics of SEO, let’s discuss what it represents for our no-code web agency. Organic SEO is a massive traffic acquisition source. It is estimated that the number of daily searches on Google’s search engine is around 7 billion 🤯. Among all these queries, there is bound to be at least one related to your business. If your site is not positioned in the top 3 results on Google, you are losing 75% of web users, and we aren’t even talking about not being on the first page ☠️.
In fact, SEO offers numerous opportunities:
- It provides better visibility on the web, especially in the long term
- It allows for generating traffic to your site “without paying”
- It helps generate qualified traffic
- It enables you to showcase your expertise
For us, all these points are crucial. Through these opportunities, we can do something even greater: precisely address the needs of our audience with videos, tutorials, blog articles, advice, services, offers, etc. Without organic SEO, we would not be visible on search engines, and no one (or almost no one) would see the content and services we offer. Thanks to SEO, we can help internet users find exactly what they are looking for through our expertise in various fields (Webflow, SEO, Automation, Nocode, UX, etc.).
In summary, we truly view SEO as a lever to educate the market by addressing its needs while adapting to them.
2. Why focus on SEO and not SEA?
A big question arises here: why adopt organic SEO instead of paid search? Good question, and we will address it with several points!
First, to put things into context, SEA involves running advertising campaigns by bidding on keywords to rank first (as a paid result: ad) on search engines. For every click on your site, or per impression, or acquisition, and so on, you will pay the amount of your bid. At Digidop, we do not engage in SEA because 80% of users ignore ad results. According to Google statistics, only 20% of users are interested in paid results on their search engine. Why such a low percentage? Because, compared to organic results, paid results do not inspire much trust.
Secondly, SEA does not ensure long-term stability. It is a short- to medium-term model for quickly gaining visibility. Without substantial cash flow, this strategy is not sustainable over time. Moreover, once an ad campaign is finished, you lose all your paid positions.
Finally, paid search does not provide a snapshot of the real value of your content. Since the results are instant (as long as you pay, usually a lot: thousands of euros per month), you cannot ascertain whether the content you produce is beneficial for the web. Quality content will help you generate more leads via your website. SEO allows you to gain insight into the richness of your content.
If you want to learn more, we’ve written an article on SEO vs SEA.
3. How to implement an SEO strategy?
Now that you understand the importance of organic SEO, let’s look at how to implement a simple SEO strategy to effectively position yourself on search engines.
First, it is essential that each of your pages is optimized for a target query. The pages on your website should address one of the search intents of your audience. Once you have determined this, you can develop a semantic field around your keyword and construct your page with as much content as possible to provide comprehensive answers.
Next, you should optimize your pages with:
- A Title and Meta description containing keywords
- A relevant H1 title tag
- Respect for the hierarchy of heading tags
- Compressed media files that are renamed and include alt text tags
- Internal links to pages related to the base page (internal linking)
- External links to authoritative sites
Then, you can develop a blogging strategy since content is ROI-driven. Blog articles will allow you to position yourself on specific queries and broaden your online visibility. Additionally, you can create internal links to your landing pages to “boost” these pages. The goal is to create and write articles related to your expertise across different themes and link them to your landing pages. Furthermore, the blog will also help you build a community.
Finally, you should build your reputation by trying to obtain links from other sites that point to yours (backlinks). It works similar to word-of-mouth; the more people talk about you, the greater your reputation, and the more influential those people are, the greater it will be. On the web, it’s the same; the more sites talk about you, the more your authority grows, and the more important those sites are, the greater it becomes.
That’s it! It’s through those 80% of efforts we put into creating optimized SEO content that, little by little, we become a reference in our areas of expertise. If you need help with your SEO strategy, feel free to contact us.
