To develop its inbound acquisition strategy, Avant-Garde relies on Webflow!

Context

• Industry: Finance & Investment
• Country: France
• Company Type: Wealth Management Firm
• Tools Used: Figma, Webflow, After Effects & GSAP

Introduction

Avant-Garde is a Parisian family office, specializing in providing tailored support to a select group of affluent clients. Their services range from concierge assistance to managing family financial investments.

Project Challenges

1. Technological Migration: Avant-Garde's previous site was hard-coded, making it difficult for teams to evolve it without the help of the original developer.
2. Slight Design Evolution: The client wished to retain their artistic direction while making subtle improvements.
3. Unsatisfactory User Experience: The previous site offered limited navigation choices, leaving users "trapped" in a user journey dictated by an animation.
4. Nonexistent SEO Performance: Avant-Garde had no SEO traffic.
5. Management Autonomy: The client wanted to manage the site independently.

Thus, we proposed a comprehensive support from our Webflow agency, covering everything from branding to development.

Strategy and Solutions

A web project where elegance and content harmonize beautifully through GSAP and Webflow.

1. UX Optimization: A UX-first design prototype.
2. SEO Boost: Implementation of an SEO strategy for a broad site, including a blog and numerous landing pages (by service).
3. GSAP Animations: To combine animation and performance, we integrated GSAP animations throughout the entire Webflow site.
4. Migration to Webflow: Webflow is a No-Code and Low-Code solution with a CMS for creating high-performing and scalable websites.
5. Training and Autonomy: We trained the Avant-Garde team so they could manage their new Webflow site independently.

Results

• A satisfied new client
• Improved User Experience: The new design significantly enhanced user engagement levels.
• SEO Results: To be monitored in a few weeks...

Client Testimonial

“A very positive experience with Digidop. Florian and his team were consistently present, responsive, and effective in guiding us through the website overhaul and best SEO practices. I highly recommend them.”