.jpeg)
Context
Bsport is an all-in-one marketing and management platform dedicated to fitness studios, helping them grow their business by automating their operations. After solidifying its position in the national market, Bsport successfully raised funds to accelerate its international expansion. In this context, Digidop was approached to redesign their marketing showcase website to meet the demands of a globalized market.
Objectives
To support Bsport in its international ambitions, several key challenges had to be addressed:
- Simplified multi-language management: Facilitate the management of localized versions of the site while ensuring content consistency across different markets.
- Strengthening brand identity: Ensure the site accurately reflects the Bsport brand and its positioning as a global leader.
- Scalability and adaptability: Create a platform capable of quickly adapting to market evolution and future needs, while minimizing technical constraints.
- SEO optimization and localization: Ensure the visibility of each language version of the site on search engines while considering the cultural specifics of each market.
Solutions
To achieve these objectives, we implemented a strategy centered on three major axes: localization, scalability, and SEO optimization.
1. Webflow Localization: Simplifying multi-language management
With Webflow Localization, Bsport streamlined the management of its six language versions, enabling marketing teams to update and publish content independently, without developer intervention.
2. A scalable site designed for international growth
To support Bsport's development, we created a scalable website with a comprehensive design system (components, CMS, style guide), ensuring visual consistency and rapid creation of new pages.
3. International SEO optimization and advanced localization
SEO optimization was a priority for enhancing the global visibility of the site. We implemented a localization strategy tailored to each market, taking into account linguistic and cultural specifics, which improved conversions and made each version of the site relevant and effective for its local audience.
4. A modern and animated design
The site's design combines aesthetics and functionality with a sleek and sophisticated visual identity. Dynamic micro-interactions enhance the site's animations and reflect Bsport's premium image.
5. Autonomy for marketing teams
One of the key successes of the project is the freedom granted to the marketing teams. With Webflow, they now independently manage the six versions of the site, accelerating content updates and the execution of local campaigns. This flexibility allows them to respond quickly to market needs and swiftly launch new initiatives.
Results
Quantitative results will follow in the coming weeks.
