Carpenter Craftsman: Client Case Study
This is the story of a craftsman who was skeptical about digital solutions... 😢 "We rely on word of mouth." Fortunately, he decided to try Digidop's local SEO strategy with a Start Pack. His goal? To showcase his expertise as a carpenter craftsman locally and attract MUCH more clients.
Project Mapping
The three major objectives of this project are:
- Development of a Webflow website
- Migration of the domain name hosting from Wix to Webflow
- Local SEO with the creation of a Google My Business listing and on-page SEO
Digidop Offer: Start Pack
- Webflow website
- Creation of a local My Business listing
- On-page SEO optimization + My Business
- Implementation of a customer review collection system (Trustpilot, Google Review)
Project Execution
The project unfolded in several stages:
- Designing a mockup with a new user experience and a refreshed graphic charter to rejuvenate the website
- Gathering photos and works from the carpenter craftsman
- Developing the site on Webflow following best practices
- Optimizing each page with the semantic cluster of his industry
- Creating and optimizing the SEO for a Google My Business listing
- Launching the new site!
Results After 3 Months
✅ 10 queries on the first pages of Google
✅ 5x increase in monthly call volume
✅ 7x increase in contact form requests from his website
✅ €0 spent on Google Ads
The Webflow Site in Images...
SEO Performance
Ranked on his most strategic query <services> <position> 🥇
Gallery of His Work (by Category)
Fully Responsive Site*
(*mobile-friendly)
