Qileo: A Multi-Phase Launch for the First Ethical Pro Bank in France

‍Context

Qileo is a new online bank that offers the first ethical business account in France, thanks to a banking solution aligned with ecological and social values. Their mission: to combine financial performance with a positive impact by supporting companies in their ecological transition.

To support their launch, Qileo's teams sought Digidop for comprehensive assistance covering Branding, UX/UI, web development, and web marketing strategy.

This project required, on one hand, perfect synergy between the website and the banking application under development, and on the other hand, a response to the sector's challenges: compliance, security, GDPR, and user experience.

Challenges

(1) Create a strong brand identity

• Translate Qileo's ethical and ecological mission through a distinctive design and editorial tone aligned with their values.
• Align the visual identity of the website with that of the banking application under development for complete coherence.
• Position Qileo as a modern and committed alternative to traditional banks, highlighting their differences and positive impact.

(2)Product launch strategy

• Deploy a phased progressive launch, including a beta testers phase before the public launch.
• Structure an SEO-friendly site designed with CMS and Component First principles to meet the bank's scalability needs.

(3) Unified user experience

• Synchronize the user experience between the website and the application under development.
• Translate Qileo's ecological and social commitments into design and content.

(4)Compliance and security

• Ensure legal compliance regarding GDPR aspects, partnerships, and provide a space for the bank's legal pages.
• Ensure a secure architecture that meets banking standards while integrating their tools.

Approach and Solutions

(1) Collaborative process with multidisciplinary teams :

• Marketing Team : Creation of an SEO and CRO strategy aligned with launch objectives.
• Product Team : Designing dynamic feature pages that are easily scalable.
• CSR Team : Development of a CSR space highlighting Qileo's social and climate commitments.
• Legal Team : Deployment of a Legal space, displaying partners, and ensuring GDPR compliance.
• Copywriting Provider : Synchronization of our UX processes with a dedicated copywriter.
• SEO Agency : Collaboration on sitemap design and SXO challenges. 

(2) Delayed launch strategy

We worked on a 3-stage launch strategy to maximize impact over time.

1. Deployment of the site in "beta" version with a Home aiming to generate an initial panel of users before the public release.
2. Unveiling of the application and online pricing plan.
3. Launch of affiliate system, partner and last pages.

All backed up by communications and press support initiatives.

(2) Custom design and development‍

• Discovery workshops organized with various teams to identify key action drivers
• Component-first approach and a custom CMS.

(3) SEO optimizations

• SXO optimization from the mockup phase
• Technical markup integration & performance optimization
• Creation of a scalable Resource Center with download pages, blog, glossary, etc.

(4) CRO optimization

• Targeted pages by personas, such as the Pricing page or Solutions pages
• Lead Magnets: Carbon calculator, eBooks, Guides, etc.
• Dedicated Landing Pages for ads

Results

In a project where the website plays a central role in supporting the launch of an online bank like Qileo, our collaboration with their teams – Marketing, Product, CSR, and Legal – was a key success factor.

Being considered a true extension of their teams, we designed a ROI-driven web strategy that combines technical performance, scalability, and alignment with their ethical values. This collaboration not only structured their web presence but also ensured a solid foundation for a successful launch:

• ‍Strengthened brand identity
• Assured compliance and security
• Unified user experience
• Optimized scalability and SEO
• Successful launch strategy
• Measurable performance

Project Highlights

• A 360° approach, covering all aspects of branding, development, and marketing.
• A structure designed to evolve and adapt to future needs of Qileo.
• A successful collaboration with multidisciplinary teams, ensuring a smooth project that meets banking sector expectations.

A project that reflects our ability to address the complex challenges of the banking sector while conveying the ethical and ecological values of a bank like Qileo.