Client Case Study e-learning platform: Zedental
Introduction:
Zedental is a company that offers online training for private dentists, dental centers, and dental assistants, providing over a hundred e-learning, blended learning, virtual class, and hands-on training courses. To boost their training sales, Zedental reached out to us to develop a comprehensive web strategy.
A 360° Web Development Project
- Modernization of the graphic identity: We reimagined Zedental's visual identity, proposing a new color palette based on their primary color, fuchsia pink, and adding secondary colors, gradients, shadows, and varied backgrounds to create a modern and cohesive visual identity.
- Redesign of the website structure: To enhance navigation and improve user experience, we restructured the website, prominently showcasing Zedental's training courses and experts.
- Development of a dynamic Webflow site: The website was developed on Webflow, featuring a backend that interconnects several elements to facilitate daily use, such as adding new courses, instructors, financing options, and types of training.
- Dynamic pages and sections: Thanks to the Webflow CMS, numerous pages and sections were created dynamically. For instance, the courses are categorized and organized into pages corresponding to their category, and adding a new category automatically generates a new page with the associated courses.
- Highlighting instructors: The instructor collection was designed to appear in various sections of the site, such as the page showcasing all instructors, on each course they teach, in sliders as call-to-action, and on their own dedicated page.
- Connected e-learning platform: The Zedental website is integrated with 360Learning, allowing real-time display of upcoming training dates, triggering the purchase action from the Webflow site, and providing access to online courses via the Webflow site.
- Connection to Typeform: The contact page of the site includes an embedded Typeform, enabling better targeting of each request and data collection.
Conclusion:
In close collaboration with Zedental, we successfully modernized their graphic identity and developed a dynamic and responsive Webflow site that showcases their training and experts while streamlining content management and updates. The integration with 360Learning and Typeform provides an optimal user experience and simplifies the training registration process.