Why use Google Trends?
- Track the evolution of interest in a query through search results
- Compare the trend changes of multiple queries
- Geographical analysis of interest in a query
- Analysis of topics associated with a query
- Analysis of queries related to a keyword
- Establish an SEO strategy
- Compare the trends of a query based on the type of search
- Analyze web trends
How does Google Trends work?
SEO tool for trend analysis
Google Trends is a very useful tool for developing an SEO strategy. The tool allows you to track the evolution of interest in a query on the web over a specific period and within a defined geographical area. Thus, when you enter a query, you receive a graph showing the trend evolution of that query on Google's search engine.
You can compare several different queries, apply filters, or analyze the topics and associated queries related to yours. Google Trends provides a comprehensive view of what internet users are searching for, when they are searching, and where in the world. The tool is user-friendly and delivers interesting data.
Conclusion on the tool
Advantages
- Linked to Google's search engine
- Free SEO tool
- Intuitive and visual
- No cost
- Rising search queries and trends
- Trends across different regions
- Seasonality of products and categories
Disadvantages
- Associated topics and queries can sometimes be less relevant
- You can only compare a maximum of 5 queries
- Some data may be somewhat insufficient as it only shows interest in searches over time and not actual search volumes.
- Certain reports are not available for specific keywords due to insufficient data.
