Why use MailerLite
MailerLite is a comprehensive email marketing tool. Competing with tools like Sendinblue and Mailchimp, the tool stands out with its simple, clean interface and more modern email templates. It offers a wide range of features that cater to various needs for your marketing strategy: creating marketing emails, automation and workflows, blog management, landing page creation, lead management, and e-commerce integrations.
How does MailerLite work?
Emailing
The tool allows you to create marketing emails to grow your audience and community. Here are three email creation features:
- Drag & drop editor: create simple emails with pre-built sections that you can easily add by dragging and dropping. Each section is easily customizable (colors, fonts, links, margins, etc.).
- Rich text editor: compose a classic email using the rich text feature.
- HTML editor: take your email formatting even further by directly editing HTML content.
Website creation
The tool also allows you to easily create landing pages with a drag & drop editor. This is very useful for creating conversion pages or promoting some of your e-commerce products with Stripe integration. Additionally, the tool enables you to create a blog directly connected to your own domain name.
MailerLite optimizes your conversion pages with click tracking functionality, Google Analytics integration, A/B testing possibilities, and Facebook Pixel integration.
Lead generation
Between landing page creation and web form generation, MailerLite maximizes your lead generation. The tool also allows you to manage each contact in an optimized and personalized manner, for example, with tracking of active emails and validation of email addresses, updating existing contacts, or adding them to lists and workflows based on their profiles.
Online product sales
MailerLite allows you to sell your products online through its Stripe integration.
Automations
Like many web marketing tools, MailerLite lets you create workflows to enhance and personalize the customer journey. Thus, each contact will be integrated into a specific journey based on their actions, offering them a unique and targeted experience.
Tool integrations
Connect your marketing campaigns to all your tools! MailerLite allows you to connect over 130 no-code tools via integration: Stripe, Airtable, Pipedrive, Zendesk, Zoho, Zapier, TypeForm, n8n, Hubspot, Intercom, and more.
MailerLite Academy
Become a master of your marketing campaigns with the MailerLite Academy. Dozens of free online courses are available to learn the basics of emailing and how to manage the tool. As a bonus, you will receive a MailerLite certification at the end of the training.
MailerLite and Webflow
Manage your email campaigns and automate your Webflow site's campaigns with MailerLite. The tool has an API that you can easily connect to Webflow, either directly or using tools like Zapier or Make (Integromat). You can easily add new contacts to your newsletter, integrate them into sending groups, and automate your emailings.
MailerLite also allows you to connect your Webflow site's RSS feed to your campaigns to automate your newsletter.
Advantages and disadvantages
Advantages
- Simple
- Comprehensive
Disadvantages
- Limited website creation features
- Don't expect to rank well in SEO
