Digidop aims to build a community (the DigiCommu!) through social media. We use social networks every day to share our activities and promote ourselves.
Come and discover the various strategies to implement on social media and become the king of communication on these platforms!
LinkedIn: the network for professionals
LinkedIn boasts 17 million active visitors each month in France.
This platform allows you to communicate about your professional life, your experiences in different companies, and connect with people in your industry.
What is the content strategy for LinkedIn?
Share information about the various events you attend (trade shows, seminars, webinars, etc.). This will demonstrate your motivation and interest in your professional field.
You can provide motivating and informative content that helps users and boosts your image!
It is essential to utilize the diverse tools LinkedIn offers (polls, carousels, photos, videos, etc.) and to diversify your topics. You'll find it easier to make your mark that way :)
Checklist for a LinkedIn post:
- 3 to 5 hashtags per publication (related to your content)
- post from Monday to Friday, between 8 AM and 10 AM or from 5 PM to 6 PM (also test based on your network)
- regular content, 3 to 4 posts per week
- pay a lot of attention to the hook of your post (if it’s not engaging, people won’t be interested in reading further)
- tag people or companies (related to your post content, of course :) )
Instagram: the photo network
Instagram has 2 billion active users worldwide.
This platform has democratized content sharing and now allows for different types of visuals. However, it remains primarily a place to showcase your best photos.
What is the content strategy for Instagram?
With Instagram, you can build a truly active community.
Showcase your business and its strengths. Share your talents and inspirations with your community!
One essential aspect of Instagram is your feed (homepage, your profile). It should have a strong visual appeal, which will attract users.
Provide high-quality photos. While content on Instagram has become more diverse, the photo remains its main focus. Therefore, it is essential to present well-crafted, high-quality photos.
Don’t hesitate to create highlights on your Instagram feed covering various themes. New visitors can admire your work and expertise.
Checklist for an Instagram post:
- relevant hashtags (no more than 10 per post)
- post on Mondays and Thursdays, between 7 AM and 9 AM or from 5 PM to 6 PM
- ensure a post per week + regular stories (show your presence!)
- interact with the community (polls and questions in stories, respond to comments on posts —> value your community!)
- highlight customer experiences (showcase your capabilities to your community)
YouTube: the video hosting network
Notably, 62% of companies use YouTube to publish videos.
This platform allows you to create content that aligns with your offerings and the ideas you wish to convey. It’s a free platform where you can upload any videos you want.
What is the content strategy for YouTube?
The key to building a active community on YouTube is consistency. Regularly posting content on the same day and time will help establish a routine for your audience.
Organize your videos into different playlists on your channel so viewers can find a coherent structure in your content and avoid confusion if you publish many videos :)
Feel free to read our article “3 tips to optimize your SEO on YouTube” for even higher quality content!
Share your channel and YouTube videos on other networks; people might not be aware of the content you produce on the platform.
Checklist for a YouTube post:
- consistent posting schedule (tailored to your goals and the content you produce)
- from Monday to Friday, between 2 PM to 4 PM
- focus on the quality of your videos (editing, visual quality, etc.)
- ensure the titles, description, and tags are relevant (yes, there’s more to it than just the video!)
TikTok: the modern network
On average, users open the application 9 times a day.
This platform offers a new format, encouraging the creation of unique content.
What is the content strategy for TikTok?
TikTok enables you to create totally offbeat content and step outside the professional frame. Break away from the “business” perspective and share “Lifestyle” content about your workdays and experiences. No harm in being silly; enjoy it :)
TikTok is the platform that allows you to connect more closely with your community and foster a deeper relationship with your followers.
Checklist for a TikTok post:
- relevant hashtags (no more than 8)
- from Monday to Friday, after 5 PM
- launch challenges (let your creativity and inspiration flow!)
- use trending music and keywords
- show behind-the-scenes (of your company, your daily life... People are very curious!)
You now have all the tips to become a true content creator on social media, so go for it!
You can discover how we, Digidop, utilize social media with our Autopsy of Digidop's social media strategy!
