For several months now, competition has been intensifying in the Webflow agency market. And this is fantastic news! Here are the top 3 reasons:
3 Good Reasons for a Competitive Market
To start, what is a competitive market?
"A competitive market is one where there is a large number of sellers offering similar products or services. In such a market, companies are incentivized to constantly improve their offerings, lower their prices, and innovate to stand out from the competition and attract customers. Thus, competition can be beneficial for consumers as it can provide them with greater choice, better quality products and services, and more competitive prices."
And here is our take on the matter, sharing 3 positive aspects of the recent rise in competition in the Webflow website creation market:
1- Having strong competitors will allow us to evolve even faster.
As my boxing coach says: "The person in front of you is not your opponent; they are your partner. Because without them, you don't progress. That said, don’t hold back during the matches! (And we won't go easy on you 😏)
2- A competitive market is healthy for consumers.
A year ago, some of our leads hesitated to switch to Webflow. This was because there weren’t enough agencies in France, and they didn’t want to find themselves "dependent" on us. Today, having many alternatives reassures them.
3 - Contributing to the technical development of Webflow.
The more we use Webflow, the more revenue the tool generates. This allows the company to invest, innovate, and grow. It’s a virtuous circle!
👉 At Digidop, our goal remains the same: to be the leading French-speaking agency on Webflow. And for that, we have already made, together, some structural decisions since the beginning of the year.
Stay tuned for my next blog article on the strategic challenges of Q1 2023 😏. (To make sure you don’t miss it, subscribe to our newsletter!)
Bonus: 3 Tips to Verify the Quality of a Webflow Agency
And its expertise* 😉
1 - Client Reviews
What better way to get an opinion on an agency than by hearing from former clients? When selecting a provider for your website, don’t hesitate to check out the reviews left on the agency on platforms like Google Review.
2 - Webflow Expert Certification
Is the agency officially certified as an expert on Webflow? It’s easy to verify by visiting the Webflow expert page!
3 - Use of Client-First
A poorly designed Webflow site can quickly become unmanageable. To prevent this, there is a methodology: Client-First. Ensure that the agency developing your future site understands and uses this approach in their website development for clients.
Conclusion and Opportunity
For creating platforms, showcase sites, or landing pages, Webflow is a fantastic tool. With its numerous design features, it allows for pixel-perfect Figma integration. It was clear that competition would intensify, which is beneficial for the market and will contribute to its development.
But as a reminder, as of now, Webflow only accounts for 0.7% of the volume market share of the web. In contrast, over 30% belongs to fully coded sites, which are therefore not manageable by marketing teams. Without even mentioning other CMS platforms like WordPress, there are already great opportunities to grow the pie! 🍰
See the complete market shares of CMS worldwide (Wix, WordPress, Shopify, etc...)
"The harder the fight, the sweeter the victory."
