To contextualize the reasons for our Agency's rebranding, let us share a part of our story.
—— April 2021.
This is the story of two young lions who charged headfirst into launching a webflow agency: marketing, product, sales, human resources… In short, all the business stuff.
With the fortune of arriving early in a niche market, and only a handful of competitors, we grew very rapidly (good timing!).
Now... many have noticed our growth and are deciding to:
1. Pivot their agency strategy (and switch to our technology)
2. Or simply other young and hungry lions want to do "like us"
The market is becoming competitive and one thing is certain, we are not going to rest for a second on past victories. Especially since for the last 2 years... our agency has changed significantly!
The motivations and goals of our rebranding
At the beginning of 2023, we took a close and honest look at our agency to identify the necessary adjustments to continue our growth and maintain our leading position in the French Webflow agency market.
The reasons behind our rebranding
In light of the rapid evolution of our agency over the past two years, we have made major structural decisions and significant investments. Our current brand image no longer adequately reflected our work, our services, our team, and the very essence of our agency.
It was therefore time to illustrate the changes in our company with... a REBRANDING!
The stakes of our rebranding
Beyond the previously mentioned reasons, our rebranding also addresses significant strategic challenges. Our agency had reached a glass ceiling in terms of profitability, prompting us to rethink our positioning to:
- Target a new clientele
- Enhance our offerings to increase our profitability
- Revise our content and SEO strategy in a 360° approach
By addressing these challenges, our rebranding strategy aims to ensure the sustainability and continuous growth of our webflow agency.
The changes in this rebranding
In terms of color, blue is shifting to black... But that's not all!
A new brand image
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Although the brand name hasn’t changed, Digidop remains Digidop. Our image, however, is slightly transforming:
- New logo
- Modernized visual identity
- Reinvented brand strategy
As our company has evolved, it was essential to highlight our technical expertise in Webflow and Client-First, the processes of our agency, and the human aspect of our small agency. At the same time, we created a 360° space that makes it easier to access all the content we produce for our community.
A reimagined Webflow site
Fourth site in two years... Fortunately, we know a great webflow agency!
Our website also needed a redesign to reflect the developments in our agency. Since its initial design 18 months ago, several changes have occurred:
- We have progressed in technology
- The Webflow tool has evolved and integrated new features
- We have developed new service offerings
- And we have created a lot of content!
The main goal of this redesign was to establish a solid, scalable platform that can be easily managed by the entire team. We have thus created a true platform that includes:
- More than 60 static pages
- More than 20 dynamic CMS collections
This optimized platform, with a scalable web architecture, will allow us to effectively support our communication strategy, a central element of the rebranding of Digidop.
Conclusion
In conclusion, this rebranding embodies our determination to remain competitive and innovative in a dynamic market. Although our values and mission remain intact, this transformation was essential to reflect our agency’s evolution and target new clients.
Our new brand image and our new Webflow site underscore our expertise and technological excellence while adapting to the needs of our 360° content and SEO strategy.
This rebranding represents a key strategic milestone for Digidop, which will allow us to continue to grow and provide quality services to our clients.
