SEO is increasingly becoming the key factor for gaining visibility on the web. Organic search engine optimization is a powerful inbound marketing strategy for generating traffic to your website and thus acquiring new leads.
It is important to know that in SEO, each page of your site must be optimized for a specific keyword. You should not optimize all your pages for the same keyword (as that would lead to self-cannibalization), and you should avoid creating overly general pages that target multiple different queries (as achieving a good ranking would be almost impossible). However, whether it’s for blog content writing or optimizing your landing pages, you may not know which keywords to target. Today, we are going to introduce you to a few tools that will help you make the best choice through keyword research.
Tool #1: Google Trends
Google Trends is a really useful tool for tracking trends and thus the evolution of search terms over time and across the globe. You can check if your keywords are currently popular or if related queries might be more suitable.
The interface is very intuitive, and you can compare different keywords. Thus, the tool gives you a first glimpse into the optimization potential of a keyword on your page. Discover the various features of Google Trends for SEO.
Tool #2: Google
We often tend to forget, but Google is a very useful tool for finding keywords. Indeed, by conducting a search on this search engine, you will find at the bottom of the pages a list of related searches.
These related searches (also known as PPA for People Also Ask) often contain useful information that internet users are looking for. You can benefit from this list by studying the various suggested keywords and queries.
Tool #3: AnswerThePublic
AnswerThePublic is another essential tool for SEO. This tool generates data on the query based on a keyword.
Just like Google’s related searches, AnswerThePublic provides a list of related topics, differentiating them into categories (QUESTIONS, PREPOSITIONS, COMPARISONS, ALPHABETICALS, RELATED).
This gives you a multitude of ideas for creating content or optimizing your existing pages.
Tool #4: Ubersuggest
Ubersuggest is a keyword generator. Similar to the previous tool, you just need to enter your keyword, and the tool will provide you with keyword ideas.
However, this tool offers additional features compared to AnswerThePublic. Indeed, you can access the search volume of keywords, SEO and SEA difficulty, CPC, and even a list of content ideas.
Tool #5: Keyword Surfer
Keyword Surfer is not just another tool on this list; it is an extension. Once you install it, the extension provides information for every Google search.
You gain access to monthly search volume, keyword CPC, and a list of associated keywords. The tool is very convenient for quickly conducting keyword research directly from your search engine.
Tool #6: Google Search Console
Just like Google, we might also tend to overlook Search Console. However, this Google tool provides interesting insights about keywords. In your performance report, you can study the pages of your website that have the most clicks and analyze which keywords have generated impressions and clicks.
This way, you can optimize new pages or create specific content around a keyword that currently doesn’t generate enough clicks but is relevant to your business.
Tool #7: Dokey
Dokey is a tool designed to assist with writing SEO-optimized content. It features a target query ideas function. You enter your keyword, and the tool proposes a list of similar queries using its algorithm.
You can then use one of the queries to optimize your content and enhance your rankings on search engines.
Bonus: 1.fr
A little bonus for the end. Even though this tool is not primarily for keyword research, it can still be useful to you. 1.fr is a tool that allows you to improve the synonymy, the semantic field of your content, and therefore do on-page optimization.
To do this, you enter a keyword and then your URL (or content), and the tool lists keywords to include in your page along with a score. Among these keywords, some may pique your interest!
This concludes our small list of SEO tools to assist with keyword research. All you need to do now is find some golden target queries and enjoy “free” visibility. To rank first for your target queries, we encourage you to read our article on how to optimize the SEO of your Webflow site!
