For the past two years, we have focused our content strategy on slow content, with a lot of blog articles. But... for 2023, we have new plans! 🤩
👉 We are ramping up on Snack Content!
Our Social Media Strategy for 2023
With the arrival of Chat-GPT, we expect a surge in "blog" content in our market. To stand out, we will focus on other avenues, including: video format! More specifically, the "Snack" format.
1. What is Snack Content?
Snack content is a type of content termed "Snack" because it is easy and quick to consume. It’s an increasingly popular format designed to entertain or inform users rapidly, typically short and concise, making it easy to digest. It can take various forms:
- Videos,
- Images,
- Articles (-300 words),
- Infographics.
And we are going to focus on... video! 🎬
2. More Video Formats
Expect to see more and more video content creation from Digidop, in diverse formats:
- Vlogs (behind the scenes at the agency)
- Training,
- Tips,
- Client Project Showcases,
- UGC (Client Testimonial)
3. Multi-Platform Distribution
Everywhere! Digidop will be everywhere!
We plan to work smart and recycle our content by adapting the same idea into different formats for each platform. We will be (even more) active on:
By the way, we have already started, with a major test on TikTok during the first two weeks of 2023 👇
A First Test on TikTok
Posting a Video Each Day for 14 Days on TikTok
We posted one video each day on TikTok for two weeks. Here are the results! 👇
3.1 We Had a Lot of Fun,
From the script to the music selection, and through the recordings, we had a great time (and a lot of laughs!) creating videos "in the TikTok format".
3.2 A Creative Process Developed,
The more we create, the more creative we become. A good routine has established itself, and we now have an overflowing list of video ideas to work on!
3.3 Explosive Numbers
In numbers, these two weeks have been impactful:
- + 582 followers
- + 30k reach
- + 1772 ❤️ (and +1200 videos saved for later)
(For comparison, in 3 months of activity on TikTok, we surpassed our performance from 18 months of content creation on YouTube.)
And we don’t plan to stop there! Because #TikTok is now completely integrated into our 360° media strategy. The platform generates traffic to our website (especially the Digidop Academy), and also to our other social media channels.
Next goal for Digidop on TikTok? 10k followers!
How? 😏 By using the recipe that works for us on the platform:
- Posting daily between 7 PM and 10 PM,
- Creating funny or informational videos about the day-to-day life of a remote web agency,
- Using Chat-GPT to select the best hashtags for us 🤓
Conclusion on Digidop's Social Strategy for 2023
In 3 points?
- More snack content format,
- More video formats,
- A major acceleration on TikTok (and SEO on TikTok 😏)
To be continued... 👀
