Already! We have reached 100 blog articles on our website, Digidop.fr, and we take this opportunity to share with you some SEO writing tips, a bit of our experience, and the results brought by our blog, with 100 articles.
Key Figures of the Site
Six months ago, we wrote our first blog article. Six months later, we are celebrating our 100th article! So what does that look like in numbers on the web?
- +170,000 words (translated into two languages, thanks to Weglot)
- + 1 million impressions in the SERPs
- 5,267 clicks
- Numerous pages in the top 3 for various target queries (including Webflow Agency 😎)
Most Searched Articles (SEO Search)
This gives you an idea of the search trends on Google in 2021, which will definitely continue into 2022... 😉
Top 3 of our articles with the most impressions:
- 10 best tools to improve your SEO in 2022 (+ 210,000 impressions)
- How to conduct a complete SEO audit of your website? (+ 26,000 impressions)
- Search Engine Optimization: Understanding the Basics of Google Ranking (+ 22,000 impressions)
Top 3 of our articles with the most clicks:
- 10 best tools to improve your SEO in 2022 (+ 400 clicks)
- Creating without coding: why are no-code/low-code tools a technological revolution? (+ 170 clicks)
- No-code and Low-code tools: levers for facilitating process automation (+ 150 clicks)
Top 3 of our articles that "flopped":
- Google Search Console Tips: Regular Expressions (Regex)
- Q&A January Webflow
- How to protect your Webflow site with a password?
Top 3 of our articles with the best CTR:
- 12 keyboard shortcuts to create quickly on Webflow (7%)
- 10 WordPress issues to fix on your website (5.3%)
- How to connect Gmail with Webflow? (4.5%)
Answers to Frequently Asked Questions about Blog Articles
Now that you’ve seen our figures, you might also want to optimize your inbound marketing with a well-oiled content strategy. We answer 3 frequent questions from our readers or clients regarding article writing (optimized for SEO).
How to write a good blog article?
There’s no miracle recipe for writing a good blog article. But... there are a few ingredients that increase your chances of crafting a compelling piece.
- Talk about a subject you master: This might seem obvious, but you will set yourself apart from other articles on other sites if you discuss a topic in which you are a specialist. Google loves to highlight relevant content that offers added value. The best way to create high-value content is to write about subjects you know well. Additionally, it will strengthen your site's authority.
- Speak to your target audience: Articles are meant to generate traffic, engage, and captivate your audience. The goal behind your blog is to convert visitors into clients. The best way to achieve that is to clearly define your persona and address the questions your target audience may have. Your blog articles must be tailored (target queries, language, etc.) for those who could potentially become clients.
- Communicate with the web (search engines): Once you have determined your topic and know how to approach the article, you need to optimize it for the web. Indeed, some articles may be well-written but yield no traffic or leads, and vice versa. The goal is to blend optimized content with natural writing. To optimize your content for search engines, you can incorporate some keywords from your queries into the Title, Meta description, comment sections (in responses), image names, text, and so on.
- Vary your content types: Optimizing your text is one thing, but search engines appreciate diverse content. Enhance your articles with images, diagrams, gifs, or even videos to reinforce your ideas and further improve your SEO. The combination of blog article + YouTube video has a dual impact as you will seek visibility both on Google and YouTube.
How to find a blog article topic?
We never run out of blog article ideas. Here are some of our favorite techniques for finding article ideas to write for our site's blog.
- Listen to the questions from your users and/or clients.
- Answer a question you recently found the answer to.
- Study the market, trends (see which types of content perform well and adapt them to your field).
- Define your target queries (the queries you want to rank for) and test synonyms.
- Talk about yourself, what you do, your profession, your training, experience, etc.
- More generally, go with your intuition, follow your instincts.
How to write a blog article quickly?
- Write as you go.
- Outline your plan, then fill in the content of the article afterwards.
- Speak simply, using your own words and feel at ease.
- Create a complete first draft and then edit and optimize it.
To offer a more general piece of advice, there aren’t countless ways to improve your article writing, and what will help you the most is to practice. Your initial articles won’t be perfect, but like with any skill, the more you practice, the faster you will write blog articles, and the better their performance will be. Practice makes perfect.
Conclusion on Our SEO Content Writing (2021)
There's no lengthy discussion needed; the fact that we have written and published SEO-optimized articles has significantly improved our online visibility. We have become recognized by Google as experts in various fields (Webflow, Automation, Nocode, SEO, etc.). Our traffic has increased significantly, and the graph from Google Search Console can attest to that.
In short, after 100 blog articles, we see our efforts rewarded in our SEO strategy. We are more motivated than ever to continue producing content that meets the needs and expectations of internet users regarding our expertise. We strongly encourage you to stay connected in 2022 because 2021 was just the beginning 🚀
In the meantime, check out all our other articles on Webflow, SEO, automation, nocode, etc.
