Context
- Industry: Automotive
- Country: France
- Type of Company: Auto Concierge
- Tools Used: Figma, Webflow, custom Javascript code
Who is CEO Car Caring?
Founded in 2004, CEO Car Caring is the leading auto concierge service in France. With two decades of experience, the company has developed expertise that has made it a reference point for a wide range of mobility players, from businesses to distribution networks and rental companies.
To celebrate their 20th anniversary, they chose to reposition themselves to offer new services and reach a new target audience.
Project Challenges with Digidop
- Completely Reposition CEO Car Caring: The company wanted to move away from being perceived as providing an exclusive service and sought to shed its luxury image to adopt a more accessible approach that would open doors to a new audience.
- Addressing the Needs of New Target Audiences: With the repositioning of CEO Car Caring allowing for an expanded service offering, the challenge was to clearly articulate these various services in a way that meets everyone's needs.
- Enhancing the Visibility of CEO Car Caring: Beyond repositioning and the new service offer, a major challenge is to make these new services visible on search engines, enabling CEO Car Caring to reach its target audience.
- Empowering the Team to Manage the Website Independently: The ability to update the website internally was crucial for allowing CEO Car Caring to adapt to the rapid market changes and to maintain its visibility even after the launch.
Strategy and Solutions
- Modern Rebranding: To reposition CEO Car Caring, distance it from an overly exclusive image, and appeal to its new target audience, we created a more accessible and modern brand that communicates an image aligned with the broad range of targeted stakeholders.
- Revamped User Experience: To meet the specific needs of each of these stakeholders, we also redesigned the user experience to best organize the various services offered on the site, ensuring a simple and seamless navigation for everyone.
- Scalable CMS: To enable CEO Car Caring to evolve and continue enhancing its visibility, we designed the entire site using Webflow's CMS to meet their evolving needs, allowing them to easily and autonomously manage the blog and client case list.
- SEO Strategy: Finally, to ensure CEO Car Caring remains a leader while positioning itself to meet new needs, we integrated all of this with a strong focus on SEO to further enhance the online presence of CEO Car Caring while attracting a new audience.
Results
- More Accessible Brand Image: The new brand identity, which is more accessible yet still professional, opens up CEO Car Caring to its new audience while reinforcing its position as a market leader.
- User Experience Aligned with Repositioning: Users—whether they are businesses, distribution networks, or rental companies—can now navigate in an intuitive and enjoyable manner that allows them to easily discover the new services offered by CEO Car Caring.
- Strengthening Team Autonomy: Thanks to the CMS and team training, CEO Car Caring can evolve its site to stay aligned with market changes and solidify its leadership position.
- Increased Visibility: The SEO strategy already places CEO Car Caring at the top of relevant search results in its sector, making the new services visible to the new audience. Ultimately, this will significantly increase qualified traffic to the site and reinforce CEO Car Caring's leadership position in its market.
Client Testimonial
A talented agency that truly supports its clients. From designing our new artistic direction to developing on Webflow, and including training to become autonomous on Webflow, the Digidop team has been attentive, understood our expectations, and offered valuable proposals. It's a pleasure to work alongside you ☺️
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