From branding creation to website development: our work for MoveMyFleet

Company

MoveMyFleet is a brand of CEO Car Caring (also supported by Digidop: see the client case), specializing in fleet management. CEO Car Caring is a recognized company known for its expertise in vehicle management, and MoveMyFleet represents their initiative to modernize and optimize fleet management for businesses.

Challenges

MoveMyFleet aimed to establish a strong and recognizable brand from the outset. Among the challenges:

• Brand Identity : create a modern and distinctive branding
• Website : design and develop an identity-driven and modular website
• SaaS : design the interfaces for their future SaaS

Solution

Creative Workshops

1. Organizing brainstorming sessions to understand the vision, values, and objectives of MoveMyFleet.
2. Exploring different branding avenues and selecting the most impactful visual and textual elements.

‍Defining Brand Positioning

1. Market and competitor analysis to identify differentiation opportunities.
2. Defining key messages and the unique value proposition of MoveMyFleet.

‍Creating the Branding

1. Designing the logo, graphic charter, and other visual elements of the brand.
2. Developing a style guide to ensure brand consistency across both the website and the future SaaS.

Website Development

1. UX/UI design based on best practices and the specific needs of MoveMyFleet.
2. Developing the website on Webflow using the Client-First methodology and best web practices in terms of SEO.

‍Collaboration on the SaaS aspect‍

1. Collaborating with the MoveMyFleet teams to design user interfaces for their SaaS solution: UX and UI for application screens.

Results

• Strong Brand Identity, achieved through minimalist design, the logo's octopus personification, and the prominent use of the color orange.
• High-Performance Website, which simplifies content management with Webflow and empowers teams.
• Successful Differentiation, with a brand that stands out in the fleet management industry.‍
• Solid Foundation for the Future, in terms of branding and online presence, preparing MoveMyFleet for future developments of its SaaS product.

Testimonial

"Excellent collaboration with Digidop, I would highly recommend them!

A talented agency that truly supports its clients. We engaged them for several projects: revamping our brand identity, redesigning our website, and launching a new service.

From designing our new artistic direction to developing on Webflow, and providing training to become independent on Webflow, the Digidop team was attentive, understood our expectations, and was proactive in their suggestions."