Design of a scalable lead generation solution for the Union Foncière de France

Context

Union Foncière de France, a subsidiary of the Avant-Garde Group, is a comprehensive real estate services institution offering a 360° approach: buying, selling, renting, property management, co-ownership management, and asset valuation. By integrating Avant-Garde Group’s solutions, Union Foncière de France meets the complex needs of its clients, combining real estate management, investment, and asset management.

To diversify its activities and enter the competitive real estate market, Union Foncière de France approached Digidop to design an innovative and high-performance web solution addressing three main imperatives: speed, scalability, and optimizing cross-selling opportunities.

Challenges

1. ‍Competing with major players in the real estate market: Develop a high-performing and modern platform to quickly rival sector leaders.
2. ‍Speed: Launch this new business unit using an MVP format to rapidly test the market.
3. Resource optimization: Create an automated and scalable solution for simplified management with a small team.‍
4. Driving cross-selling opportunities: Design optimized conversion paths to redirect users to other Group services, such as property management, financing solutions, or wealth management advisory.

Approach and Solutions

1. In-depth Analysis and Strategic Preparation:
   • Discovery Workshops: Immersion with internal teams to understand business needs and strategic priorities.
   • Advanced Benchmarking: Studying market leaders to identify UX, SEO, and business opportunities.‍
2. Developing a Scalable Web Strategy:‍
   • Deploying a platform on Webflow, designed with a custom CMS and component-first approach, enabling agents to autonomously edit or add property listings.‍
3. ‍Leveraging Automation and AI:‍
   • Automating the daily integration of hundreds of new property listings ready for publication.
   • Enriching content using AI to enhance uniqueness and SEO performance.‍
4. CRO and SEO Optimization:‍
   • Designing pages optimized for conversion, using sector-specific lead magnets.
   • Implementing technical SEO improvements to support a mid-to-long-term inbound marketing strategy.

We presented this project at the Webflow Conf in London, showcasing how we created a scalable and automated lead generation platform using Webflow CMS, AI, and APIs.

Results

• Over 5,000 automated property listings: Properties were retrieved, enriched, and published to the Webflow CMS at an optimal pace through automation.‍
• 33% reduction in time-to-market: Automation streamlined processes, enabling deployment in 4 months instead of 6.‍
• Operational costs reduced by 30x: Automation of repetitive tasks allowed real estate agents to focus on higher-value missions.‍
• Increased cross-selling opportunities: Seamless integration with related services offered by the Avant-Garde Group.

Key Strengths of the Project‍

1. ‍Advanced Automation: An innovative solution leveraging AI and APIs to integrate, enrich, and publish property listings without human intervention, while maintaining manual editing capabilities.‍
2. Scalability and Flexibility: A Webflow architecture designed to adapt to the company’s needs and handle a growing volume of property listings and content.‍
3. ROI-Driven Approach: A strategy focused on conversion, lead generation, and operational cost optimization.‍
4. Multidisciplinary Collaboration: Effective synergy with Marketing teams and real estate agents, combined with our expertise in automation and Webflow development.

This project demonstrates how automation, AI, and a well-designed Webflow site can transform complex challenges into strategic opportunities, optimizing resources and organizational performance.