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Objectives
OKTO aimed to merge a unique visual identity with a compelling digital presence, ensuring a consistent and engaging experience for its clients, both visually and interactively.
The Solution
Tools Used:
- Figma
- Webflow
- Finsweet Attributes
- Finsweet Cookie Consent
OKTO's Visual Identity:
- Evocative Colors: Utilizing tech blue and chalk white to reflect OKTO's digital expertise and flexibility.
- Meaningful Logo: Creation of a logo symbolizing precision and comprehensiveness, establishing OKTO as the ultimate solution for online marketing.
- Bold Typography: Selection of Helvetica Neue to emphasize the modernity, efficiency, and quality of OKTO.
The Landing Page - First Digital Contact:
- Optimal User Experience: Designing a smooth and intuitive landing page in brand colors, inviting users to explore OKTO.
- Visual Consistency: Perfect integration of every visual element, from the logo to typography, to enhance brand recognition.
- Conversion Focused: Implementation of an effective conversion strategy with strategic calls to action, compelling testimonials, and full compatibility across all devices.
- CSS & JS Animations: Animations were added to create a "wow" effect on the page (while considering the optimization of the landing page load time).
- GDPR Compliance: Integration of Finsweet's Cookie Consent to ensure GDPR compliance while maintaining the brand's aesthetics with a fully custom-designed cookie banner.
Not to mention, the design and development of the 404 page and legal notices.
The Result
We successfully guided OKTO in the merging of a strong visual identity with an effective digital presence. From the creation of a logo to the optimization of the landing page and ensuring GDPR compliance, each step was meticulously executed.
The result is a unified and captivating customer experience, reflecting OKTO's expertise through striking visual design and a smooth, intuitive user interaction.
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