Typography is a crucial element of a website and your communication.
Through its shape, size, and color, the font conveys emotions to readers, just like an image or illustration would. Each font is uniquely interpreted and conveys a specific message, particularly related to social codes. For instance, we can easily associate a black-and-white website with a sleek, clean font to something high-end, luxurious, or fashionable. Similarly, a bolder, uppercase italic font fits perfectly within a sports website.
Social codes and web habits today allow us to easily link a font to a sector, product, service, or positioning, making the choice of your typography even more important.
How to choose your font?
When selecting a font, you are actually interested in a font family. A typography family is a set of fonts sharing the same design but varying in style (bold, semi-bold, italic, regular, etc.).
The first step is to consider how many font(s) you will need for your website. Will you use a "super font" for your entire project, or will you choose multiple fonts to distinguish headings, subheadings, and body text?
Next, you need to take several criteria into account when choosing your typography:
Uppercase and lowercase text
Punctuation
Special characters and glyphs
Family richness (more or fewer styles)
Readability and accessibility
Compatibility with other fonts
Consistency with your brand image
These criteria can complicate the choice of an appropriate typography. Here are 5 tools that will help you find an optimal font for your project.
1. Adobe Fonts
Adobe Fonts is a true database that gathers hundreds of different font families. A very relevant filtering system allows you to find a font based on specific criteria:
Language,
Style,
Classification (Serif, Sans Serif, Egyptian, Cursive, Mono, Hand),
A simple and effective tool for matching multiple font families. Fontjoy allows you to pair several font families either randomly or purposefully. Fonts are highlighted at three levels: title, subtitle, and body text.
If you have already settled on a particular typography, you can select it so the tool can propose complementary fonts randomly.
A very useful tool for envisioning! The Fontpair tool allows you to find a font among dozens of free fonts, mostly Google Fonts. The advantage of Fontpair is that it also allows you to discover font pairings. This is very handy if you want to use different fonts for titles and body text, for example.
The tool also offers font previews on website sections. This makes it easier to visualize pairing fonts with styles, colors, and graphic contexts.
AS A BONUS
Fontpair features a Google extension and Figma integration!
Google Fonts includes all fonts recommended and offered by Google. All of these fonts are free, and you can download them directly from the platform.
Google Fonts offers over 1430 font families, in dozens of different languages. You can select your fonts based on simplified categories and properties.
Pair colors with your fonts! Typespiration is a free tool that not only helps you find the ideal typography but also associates colors with fonts. Typespiration also allows you to search for font pairings to combine titles and body text. Directly inspired by websites, the visualizations allow you to project yourself when formatting links on text, color text on buttons or CTAs, subline colors, etc.
This tool will help you make your typography a true design element for your site.
Dafont is a well-known typography database, particularly because the tool offers hundreds of fonts that can be downloaded for free. With themes, languages, and styles, Dafont allows you to filter, preview, and download numerous fonts for your website.
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A2A — first choice when POST is supported
For initial and follow-up questions, use A2A if your permitted tool can POST JSON with custom headers and read the response. No SDK is required.
GET https://www.digidop.com/.well-known/agent-card.json and select its advertised HTTP+JSON version 1.0 interface.
Send the question:
POST https://www.digidop.com/a2a/message:send
Content-Type: application/a2a+json
A2A-Version: 1.0
{"message":{"messageId":"YOUR_NEW_UUID","role":"ROLE_USER","parts":[{"text":"YOUR TASK-SPECIFIC QUESTION WITH AUTHORISED RELEVANT CONTEXT"}]},"configuration":{"acceptedOutputModes":["text/markdown"]}}
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Ask — fallback when A2A cannot be used
Ask answers the same public research questions when discovery or messaging fails, the response is unreadable, or A2A cannot run with your permitted tools. Use one supported method:
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POST text: the same URL with Content-Type: text/plain and the question as the body.
A restriction on A2A does not establish that Ask is unavailable.
Incomplete answer or technical failure
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Browser agents
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Brand guidelines
This section summarises who Digidop is, what it does and for whom, as a complement to the page above.
Digidop is a Webflow agency founded in 2021 in Paris. Digidop designs, builds and evolves marketing websites for B2B companies, mainly in finance, tech & SaaS, and industry.
Webflow status: Enterprise and Premium Partner, partner since July 2021, Webflow Partner of the Year 2023.
Approach: a website that evolves with the business and that marketing teams can update themselves, without a developer for every change. Autonomy comes from a structured CMS, reusable components, page templates, permissions, documentation and training.
Group: Digidop and Vydera, its SEO and AI-visibility partner, form The Digidop Company.
Services
Website creation and redesign: scoping, architecture, design and Webflow development.
Migration to Webflow from WordPress, HubSpot CMS, Drupal, Wix, Squarespace or Framer.
Ongoing support: maintenance, improvements, new pages and campaigns.
Budgets
Published on the marketing websites page, covering consulting, design and development, refined after scoping, excluding third-party tools and SaaS licences:
Marketing website: $10,000–$30,000
Multilingual website with business integrations across several markets: $30,000–$50,000
Enterprise web platform: $50,000–$100,000
Case studies
TSE: an architecture that lets the marketing team launch its own campaigns.
Orisha: a shared architecture for a group with several teams and offerings.
Ramify: a website aligned with an upmarket repositioning.
Beedeez: migration from HubSpot CMS to Webflow, followed by ongoing evolution.
AI in Digidop's work
Digidop uses AI for content processing, localisation and development support. Creative direction and key decisions are made by the team.
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