I see many "no-code" agencies... but I don't understand how this is possible.
Why? No-code tools are complex tools that are filled with features. Each tool has its specifics and different use cases. Applications that, moreover, vary according to the client's industry, the size of their company, the digital maturity of their teams, etc., etc...
After nearly two years immersed 100% in Webflow, I am still learning every day. So, I sincerely ask myself...
How can an agency claim to master ALL no-code tools?
Our agency and no-code tools...
Storytelling
January 2021. Thomas and I decided to embark on the famous adventure of starting our own company! With plenty of ideas, a business plan, and a commercial strategy, and blah blah blah... we wanted to help small and medium-sized enterprises reduce their carbon footprints + lower their operating costs + digitalize + so many other things.
Long story short, to launch our business, we discovered no-code tools. Impressed by the potential of these tools, we made a strategic pivot.
We decided to specialize "only" in digitalization and become... A NO-CODE AGENCY for small and medium-sized businesses!
Webflow Agency: reasons for the choice
CRM, Growth Hacking, automation, website, HR management... we were ready to digitalize everything in a company. Fortunately, we were stopped and well advised.
“Are you really going to do all of that? 😂 That's too broad; be more specific.”
“That's still way too broad; be more specific.”
“That's still too broad; choose just one subject!”
THANK YOU, Guillaume!
We then targeted a niche market: website creation on Webflow.
Digidop became a Webflow agency.
Here are the 4 reasons that motivated our specialization choice.
1. Truly become an expert
Because yes... the "it's easy, it's no-code" notion is false. No-code tools are comprehensive and thus complex. To truly become an expert in a tool, time and practice are necessary, and it's far from simple.
To truly become an expert in a tool, we decided to concentrate 100% of our efforts on a single website creation tool and chose: Webflow.
Webflow is a powerful tool for creating tailor-made websites that are mobile-friendly (showcase, e-commerce). But using it effectively requires an understanding of HTML, CSS, and SEO, for instance.
2. Develop a vertical strategy around a service (website)
Mastering the 360° challenges of a website redesign and integrating a no-code tool like Webflow into a company requires experience with the business applications of this no-code tool. By specializing early on, we are now able to deliver a 360° service. Ranging from the "design sprint" workshop to training future users of the tool:
- Adding new content (blog posts, developing new pages)
- Best SEO practices
- Offering annual support
3. Create more, faster
1% better each time, we create and develop better and faster thanks to the improvement of our processes with every new project.
4. Simplify the team-client relationship
By consistently undertaking similar projects, we implement an internal methodology that simplifies everything. This positively contributes to our clients' satisfaction, but also to the well-being of team members. They know exactly how the project will unfold and have mastery of it at least 95%.
The remaining 5% will not be apprehended; instead, it will be a great opportunity to learn and progress!
Using no-code tools in our projects
Today, we "master" several no-code tools. But we are far from utilizing all of their functionalities. We have specialized in the synergies of these tools around Webflow. Examples?
- Make/Integromat: automate your web forms to your CRM
- Figma: create a UX/UI mockup for your next Webflow site
- Hubspot: integrate Hubspot into your Webflow site
- Airtable: create an automated HR platform with your Webflow site
- Etc...
This enables us to master Webflow projects at 360°, without straying from our product specialization.
Becoming a Webflow Agency: conclusion
Becoming an agency specialized in the Webflow website creation tool has allowed us to:
- Become a reference in our market (expertise that gives us a competitive edge)
- Enhance our productivity (development time)
- Sell more complex and, thus, higher-priced solutions
- Implement internal processes that facilitate project execution
- Ensure we can meet our clients' expectations and needs 200% (and thus maintain a 100% satisfaction rate)
Our goal? To become THE Webflow reference in France, with the highest client satisfaction. Choosing Digidop means choosing a:
- Personalized support
- Development of a "pixel-perfect" website adhering to best SEO practices
- Business impact with excellent ROI
