Hubspot is a powerful web marketing and CRM tool that many businesses and startups use to manage their operations. This comprehensive tool allows you to create mailing campaigns, conversion pages, web forms, track the progress of your client accounts, make commercial offers, manage your after-sales service, and more. It offers a wide range of functionalities, and you would greatly benefit from connecting it to your Webflow site.
Why connect Hubspot and Webflow?
Optimize your web forms
Web forms are essential conversion levers for your site. You can either integrate a Hubspot form directly into Webflow or connect your Webflow forms to your Hubspot database via a third-party tool.
Enrich your CRM
Every new contact generated from your site can automatically be created in your Hubspot CRM. Contacts can, for example:
- be created,
- be updated,
- be qualified,
- be integrated into campaigns,
- be assigned to team members,
- be tracked,
- etc.
Automate your newsletter
Use your Webflow blog and Hubspot marketing tool to grow your community. By linking your blog to Hubspot, you will be able to easily manage all your new newsletter subscribers and send them personalized content. You can also automate the sending of your Hubspot newsletters by connecting it to the RSS feed of your Webflow blog.
Track your visitors
Insert a tracking code on your web pages, forms, or other conversion levers to monitor your visitors' journey on your site. This way, you can observe user behavior, see which pages convert best, and develop your web strategy based on this data.
Integrate your contacts into marketing campaigns
By connecting Hubspot to Webflow, you can choose to integrate every new contact into targeted marketing campaigns. Automatically add each new lead to a mailing loop or a unique workflow based on its origin.
Personalize the user journey
UTMs, cookies, and other trackers will also allow you to provide a unique experience for each of your visitors. Each contact will receive personalized content and be redirected to a specific page or added to a dedicated workflow based on their origin and actions on your site.
Connect in real-time with your prospects and clients
Hubspot offers a chatbot feature and ticketing tool, which you can easily integrate into your Webflow site. This live chat will enable you to converse directly with your prospects.
Integrate a Hubspot embed
One option for connecting Hubspot to Webflow is to use Hubspot embed codes directly. Whether it's for integrating web forms, a chatbot, or trackers, using a Hubspot embed is the simplest and quickest solution.
Advantages
- Simple and quick to implement
- Directly connected to your CRM
- Directly connected to your workflows and automations
Disadvantages
- Limited to Hubspot's design
- May reduce your site's performance
Connect Webflow to Hubspot with Zapier
Connecting Webflow and Hubspot with Zapier is a alternative to the embed code. If you need to preserve your website's performance as well as its design, we recommend this method. Zapier is a no-code automation tool that allows you to connect multiple tools together. You can, for example, link each form, each field, and each piece of data to your Hubspot CRM to manage all your new leads: create contacts, add to mailing lists, group additions, contact qualification, and more.
Advantages
- Develop everything natively from Webflow
- Create intuitive workflows
- No loss of performance
- Connect Hubspot and Webflow to other tools: Slack, Gmail, Notion, Airtable, etc.
Disadvantages
- Use of a third-party tool
- Creation of simple workflows
Connect Webflow to Hubspot with Make (Integromat)
Make (Integromat) is an alternative to Zapier. This no-code tool also allows you to connect multiple APIs together to automate your business. It is more complex to handle than Zapier, but Make (Integromat) will enable you to go further in creating workflows. If your site has several web forms and other conversion levers, and your web marketing strategy is more complex, we recommend this method.
Advantages
- Develop everything natively from Webflow
- Create more complex workflows: multi-form, filtering systems, etc.
- No loss of performance
- Connect Hubspot and Webflow to other tools: Slack, Notion, Coda, Stripe
Disadvantages
- Use of a third-party tool
- More complex to learn
