Webflow Conf' 2023 was the stage for groundbreaking revelations, announcing a set of features that propel Webflow to new heights in the world of web design.
The New Features of Webflow in 2023
Revolutionary Integration with Spline 3D
One of the highlights of this announcement is undoubtedly the native integration with Spline, a 3D design online tool. This partnership allows users to create animations, visual models, and interactive experiences in 3D directly within Webflow's familiar interface. This groundbreaking feature paves the way for a new era of immersive web design.
Localization: Create Your Localized / Multilingual Sites in Webflow
Internationalization is at the heart of Webflow's strategy in 2023. The new Localization feature from Webflow enables businesses of all sizes to tailor their websites to international markets without needing developers. With advanced customization options, automatic translation features, and enhanced SEO optimization, Webflow makes it easier to create unique experiences for audiences around the globe.
Unmatched Control with Variables
Control is the key to web design, and Webflow understands this perfectly. The introduction of variables offers unprecedented flexibility by allowing designers to store values such as colors, fonts, and sizes without needing coding skills. When you change a variable, the adjustments automatically propagate throughout your site, ensuring unparalleled visual consistency. Figma rolled out this feature in their design tool during the Figma Config, and now Webflow is following suit.
Guide to Using Variables in Webflow
Advanced CSS Customization
Webflow pushes customization even further by working on adding custom CSS properties. This update will allow designers to personalize their designs on an even greater scale by integrating styles directly within their classes and tags, offering unprecedented style control.
We will have more information in the coming months!
More Powerful Components
Components are at the core of every website, and Webflow is prioritizing this. Users will benefit from an enhanced experience for creating, managing, and customizing properties within their components. The introduction of "slots" also allows designers to gain flexibility, bringing Webflow components closer to true React components.
Expanding the Webflow Ecosystem
Webflow is expanding its ecosystem by introducing new applications to the market. These applications allow users to add and modify site elements in real time while facilitating integration with popular tools such as HubSpot, Unsplash, Jasper, Finsweet, and Memberstack.
A More Powerful Platform for Developers
Developers won't be left out of the latest innovations from Webflow. The new Designer extensions enable developers to create applications that interact directly with the site canvas. Moreover, updates to the REST API open new possibilities for integration with Webflow's key features.
Simplified Import from Figma
Importing designs from the Figma to Webflow plugin is now simpler than ever. The new feature allows for importing Figma components along with their associated variables, making managing scalable designs easier.
Enhanced Collaboration
Webflow strives to facilitate collaboration within teams of all sizes. The new commenting features, commenter roles, publishing workflows, and more are designed to enhance productivity and cohesion within teams.
A New Webflow Branding for a New Era?
At Webflow Conf' 2023, a significant announcement lit up the stage: the unveiling of Webflow's brand-new identity. This event goes beyond a mere visual rebranding; it embodies a profound transformation, a new chapter in Webflow's history.
The redesign of Webflow's brand identity is not just aesthetically pleasing. It conveys a powerful message: Webflow empowers everyone to create professional, visually stunning websites without needing to master code. This new identity reflects Webflow's unwavering commitment to its community of users and those who have contributed to its ongoing success.
The new logo, the centerpiece of this transformation, is not merely a symbol. It visually represents the very foundations of the web: HTML, CSS, and JavaScript. This choice of symbols should not be underestimated. It embodies the development superpowers that Webflow places in the hands of its users.
Webflow's reimagined brand identity is not just about aesthetics. It unfolds both inside and outside of the Webflow ecosystem, creating a unified experience.
New Logo
New Designer
New Dashboard
Conclusion
With these major advancements, Webflow positions itself as an industry leader in web design. The year 2023 promises to be an exciting one for designers, developers, and marketing teams using Webflow to create exceptional websites. Stay tuned, as the future of web design is unfolding before our eyes.
