More and more startups are creating their websites using the "no-code" tool Webflow. But then, why do startups love Webflow so much?
In this article, we will explain the reasons behind this success, the advantages of the no-code tool Webflow for developing a startup website, and its limitations.
1. Startups and Digital Culture
Startups understand that a digital strategy is not a cost, but rather a investment. They need to act swiftly and adapt their product to the market as quickly as possible. At the same time, they must also gain new customers every day! These circumstances can lead companies to rapidly adopt new tools, resulting in increasingly complex tool stacks (such as Airtable, Zapier, HubSpot, etc.).
Consequently, startups are continuously on the lookout for new tools. As the latest trend in tools, we can see that startups are interested in Webflow, which, from a technical standpoint, has some exciting prospects.
2. The Advantages of a Webflow Website for a Startup
There are numerous advantages to using Webflow to develop your online strategy. Here’s a list of features offered by the tool that excite startups:
2.1 No Design Limits
Webflow allows you to create websites that have a "Wow!" factor. When your brand is discovered online, your website forms the first (and often the last) impression that your prospect, candidate, or investor has of you. An attractive website is an essential lever in your growth marketing strategy.
Webflow is a website designer that helps you bring your website to life without any restrictions. You can convert all your designs (Figma, Sketch, InVision, etc.) into a pixel-perfect website. You have total control over every aspect of what is displayed on your site; that’s Webflow. These features are ideal for starting to build your young company's branding.
Bonus: no compromise between design and performance, Webflow’s CSS code is the fastest on the market.
2.2 Rapid Project Development
With no-code and the drag & drop feature, web development has become very quick. It is essential for a startup to be able to test things quickly, and Webflow enables you to create page designs at great speed! (Nocode power!)
The most common projects in startups using Webflow include:
· Developing and testing MVPs
· Landing pages (mobile responsive)
· Content management (blog, case study) from CMS collections
Bonus: Team autonomy for editing! (With the editor mode, there’s no risk of breaking the HTML and CSS structure your designer created)
An example of a feature loved by startups in the testing phase? Copying/pasting a template or elements from the Webflow Showcase, customizing it, and publishing your MVP! Very quickly!
2.3 Integration with Other No-Code Tools
As mentioned in the introduction, when many tools are involved in your strategy, it’s important to connect them and automate the workflows between them. Webflow is more than just a visual editor that helps create websites quickly and allows you to iterate easily. It has been designed as a true platform—enabling you to connect existing software to your project without coding (using APIs). Check out their integration list with some very interesting applications.
2.4 Medium-Term Investment
Webflow is evolving fast, very fast. Start building your site on Webflow today and bet that tomorrow the tool will offer even more impressive features.
Learn more by reading our article on upcoming features on Webflow in 2024.
Bonus: Webflow is an excellent tool for SEO. Webflow is fantastic for search engine optimization because the quality of its code allows Webflow sites to load quickly, creating a better user experience. Furthermore, you have access to all the technical settings that are crucial for SEO: Hn, Title, Meta, Open Graph, Alt Text, and tags, visually. If you wish, you can thus manage your own SEO strategies and start developing medium- and long-term acquisition strategies with SEO-friendly content right away.
2.5 Example of a Webflow Site
Do you want to see what a Webflow site looks like? These startups have developed their websites using Webflow, so take a look at the results!
Check out the portfolio of our web agency!
3. Its Limitations (vs Wix or WordPress)
Often compared to more popular competitors like Wix or WordPress, it's important to understand the limitations of Webflow to ensure it meets your business needs!
3.1 Not So Easy to Use
The tool is more efficient, yes.
The tool has more features, yes.
Therefore, the tool is less user-friendly. Makes sense.
Webflow is a visual code editor; to use it effectively and understand it, it’s important to grasp at least the basics of the web (HTML and CSS). Because yes, behind the no-code façade, there is always code. The learning curve for Webflow is therefore longer than that of its CMS competitors, but in our opinion, it’s worth the effort. To learn more, read our comparison of different CMS options in 2022.
3.2 Still Few Expert Webflow Agencies
The demand is high, but the number of agencies that are Webflow experts in France is still low. (The market is still far from mature). This is a limitation to consider, as if you need assistance from an expert for quickly creating a complex page, you will need to find a responsive and available expert!
Conclusion: Is Webflow the Best Tool for Developing a Startup's Website?
In recent years, Webflow has become a trendy web design tool in the ecosystem of young companies (and beyond!). The main advantages of Webflow are:
- Performance (The favorite CMS of Google Lighthouse)
- Design customization (The Adobe of 100% responsive web development)
- Team autonomy thanks to editor mode
- Integration of tools
- Community integration
Therefore, Webflow is a fantastic growth machine, both in the short, medium, and long term for startups placing their website at the core of their acquisition strategy. Just make sure that the tool fits your needs and your human resources. Because yes, having a Webflow site is an achievement, and getting started takes a bit longer than with a Wix or WordPress website, but rising to the challenge will allow you to benefit from an incredible tool, perfect for businesses ready to reach new heights!
If you want to launch your startup's website with Webflow, don't hesitate to contact our web agency for startups!
