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Qonto, an example of successful synergy between product, design, and development teams
Qonto, the online bank based in Paris, employs over 400 passionate individuals dedicated to the design and development of innovative products. With services tailored for financial and administrative management, serving more than 300,000 businesses worldwide, efficiency, quality, and agility are paramount. These values have guided Qonto in adopting design and collaboration platforms such as Figma and FigJam, bringing about a genuine transformation in its workflow.
Figma, a key player in Qonto's rebranding
In 2022, Figma emerged as a fundamental tool in the Qonto rebranding process. Beyond its contribution to renewing the visual identity, Figma served as a collaboration platform among various teams, which positively impacted the work dynamic. During the Schema London 2022 conference, two design system and brand design experts at Qonto, Marion Echevard and Gabrielle Houeix, shared their experiences of integrating Figma into their workflows.
Their feedback clearly illustrated how Figma, with its intuitive features and ability to facilitate real-time collaboration, established a smooth and efficient workspace. By simplifying communication and coordination, Figma has allowed for the optimization of the consistency of Qonto's new visual identity across all levels: branding, communications, product, and development.
Ultimately, Qonto's experience demonstrates that Figma is not merely a design tool. It is a genuine bridge to collaboration, enabling a successful rebranding.
A central goal: create efficient customer experiences
At the core of the product, design, and development (PDD) teams at Qonto is the ambition to satisfy users with high-quality products. The cornerstone of this challenge lies in Qonto's ability to reduce time to market, while delivering services of impeccable quality. According to Aryaman Mandhana, senior lead product designer at Qonto, the watchword is efficiency.
To achieve this goal, Qonto began by rethinking its workflow, eliminating the use of unnecessary tools and refocusing on an "essential" tool stack. This strategic approach was pivotal in their transition to Figma. By simplifying and centralizing their workflow on a single platform, Qonto not only streamlined its processes but also enhanced its productivity, all while maintaining impeccable quality in the final product.
This transition to Figma exemplifies Qonto's constant commitment to adopting methods and tools that improve efficiency and ultimately enrich the user experience.
FigJam, an indispensable tool for optimized collaboration
FigJam provides a platform where everyone can discuss and document their ideas, resulting in a better understanding and swift decision-making.
With teams spread across Europe, Qonto uses FigJam for brainstorming. This tool, which requires no special skills, has allowed all teams, including those who don't regularly use design tools, to participate in the design phase. Understanding the history of a service or feature is crucial for improving it. In this regard, FigJam has been essential in democratizing brainstorming and design processes throughout the organization.
The role of Figma in product design at Qonto
Figma has become the go-to platform for product designers at Qonto. Its advanced features, including shared libraries, team files, and folders organized by functionality or projects, have provided product designers with a robust infrastructure to facilitate coordination among different teams. This has significantly simplified the delivery phase for developers, who can now thoroughly understand component specifications, various properties of HTML and CSS code, and even the complete code for each mockup thanks to the new Figma Dev Mode.
Figma has not only enhanced product design processes but has revolutionized how designers and developers work together. This optimization has improved the time to market for their various products. Indeed, the deployment of Figma has led to smoother, more efficient, and more synchronized collaboration among teams, resulting in accelerated design and development processes. Therefore, Figma is not just a simple web design tool for Qonto; it has become a vital component of their design and development ecosystem.
A significant impact on time to market
The transition to Figma has not only optimized workflow but has also considerably improved time to market. Thanks to Figma's efficiency in delivering specifications to developers, Qonto has successfully reduced its workload by 30%, thereby eliminating certain design processes.
With improved collaboration across the organization, Qonto operates more smoothly, with streamlined workflows, enhanced specifications, and, consequently, better products.
